tag:blogger.com,1999:blog-4085079608591606702024-02-18T22:25:37.208-08:00Creative Soul AdvertiserAnonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-408507960859160670.post-31414497532047380172014-03-03T03:38:00.001-08:002014-03-03T03:43:09.941-08:00Rainy AdvertisingsHi people.<br />
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Today is a cloudy and rainy day here in my city (as usual in England) so I have thought about creating a <b>post with rainy publicities</b>. I hope you enjoy them.<br />
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<a href="http://files.coloribus.com/files/adsarchive/part_1397/13974805/file/project-runaway-rainy-small-12112.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1397/13974805/file/project-runaway-rainy-small-12112.jpg" height="212" width="320" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1397/13974705/file/project-runaway-winter-small-31132.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1397/13974705/file/project-runaway-winter-small-31132.jpg" height="212" width="320" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1397/13974755/file/project-runaway-summer-small-17287.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1397/13974755/file/project-runaway-summer-small-17287.jpg" height="212" width="320" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_667/6675955/file/credit-card-for-a-rainy-day-small-76178.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_667/6675955/file/credit-card-for-a-rainy-day-small-76178.jpg" height="320" width="226" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1520/15208705/file/bank-of-scotland-rainy-days-600-18167.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1520/15208705/file/bank-of-scotland-rainy-days-600-18167.jpg" height="320" width="224" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1632/16327155/file/luxury-apartments-rainy-window-view-1024-42713.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1632/16327155/file/luxury-apartments-rainy-window-view-1024-42713.jpg" height="225" width="320" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1355/13554505/weather-service-rainy-days-600-26146.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1355/13554505/weather-service-rainy-days-600-26146.jpg" height="240" width="320" /></a></div>
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<a href="http://www.onerochester.com/wp-content/uploads/2011/05/OR-Rainy-Days-low-res.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.onerochester.com/wp-content/uploads/2011/05/OR-Rainy-Days-low-res.jpg" height="320" width="226" /></a></div>
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<a href="http://www.kikaycorner.net/wp-content/uploads/2012/08/Get-Laud-Here-Comes-the-Rain-promo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.kikaycorner.net/wp-content/uploads/2012/08/Get-Laud-Here-Comes-the-Rain-promo.jpg" height="320" width="270" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1593/15934155/file/mccafe-rainy-day-600-78093.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1593/15934155/file/mccafe-rainy-day-600-78093.jpg" height="208" width="320" /></a></div>
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As you can see, talking about rain doesn't have to be bed. Advertising take advantages of the rain to turn the idea around and make the rain "shine".</div>
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<b>The only important thing is to use our creativity and transform a rainy day into a sunny day with our imagination.</b></div>
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<span style="font-size: large;">All the creative people in the world, <b>KEEP CREATING AND INNOVATING!!</b></span></div>
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See you all very soon!!</div>
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All the best,</div>
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Amanda</div>
<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-29087354053842582262014-02-28T11:15:00.000-08:002014-02-28T11:15:58.970-08:00Dog AdvertsHi people!<br />
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Like a month ago my little dog died. She was amazing. In her honor, I have thought about doing a post about dog adverts.<br />
<span style="text-align: center;"><br /></span><span style="text-align: center;">1) This advert smells like dog food</span><br />
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<a href="http://www.petproductmarketing.co.uk/custom/images/large/4b8bc9207648a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.petproductmarketing.co.uk/custom/images/large/4b8bc9207648a.jpg" height="202" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4OY-SMcsIMYzgt8gz9W787k4Y_-moNLS9YjOzm8kT4zm3Jr3T0we0JW7JHSwLWxFOQQdhtfgDqniZ-i0492t5WKyfC0dJG6F678uZn2LRxpP4Qk8Id3nOCN5fXTVpyFUOi5226hsHc00/s1600/Screen+Shot+2013-05-15+at+11.42.47.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4OY-SMcsIMYzgt8gz9W787k4Y_-moNLS9YjOzm8kT4zm3Jr3T0we0JW7JHSwLWxFOQQdhtfgDqniZ-i0492t5WKyfC0dJG6F678uZn2LRxpP4Qk8Id3nOCN5fXTVpyFUOi5226hsHc00/s1600/Screen+Shot+2013-05-15+at+11.42.47.png" height="320" width="228" /></a></div>
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2) This advert makes a sound that only dogs can hear to catch their attention.</div>
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<a href="http://img.thesun.co.uk/aidemitlum/archive/01452/SNN1321TV---5328_1452294a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://img.thesun.co.uk/aidemitlum/archive/01452/SNN1321TV---5328_1452294a.jpg" height="229" width="320" /></a></div>
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3) This is a Guerrilla Marketing about fleas in the dogs</div>
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<a href="http://www.thecoolhunter.net/images/stories/2007pics/storiesnew2007pics/marchpics/1dog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.thecoolhunter.net/images/stories/2007pics/storiesnew2007pics/marchpics/1dog.jpg" height="208" width="320" /></a></div>
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4)Graphic adverts</div>
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<a href="http://www.eposvriende.com/2010jantomarch/dog%20food/Bad_Food_Bad_Dog_Ads_nutribalance1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.eposvriende.com/2010jantomarch/dog%20food/Bad_Food_Bad_Dog_Ads_nutribalance1.jpg" height="213" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZqRN9uTow_WEXEYLtQaWSIL-PxmvKJpV2QV-VgB5io46EmsifsYbXfNc8ah9RBDwxIzWful_ATaedgtB6N5Er8PfiDyWbmHppLlw-tv0LCEXTZweIAiq9pLE99pyHrAZqsKMcxIX-5cQ/s800/dog%20ad%201.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZqRN9uTow_WEXEYLtQaWSIL-PxmvKJpV2QV-VgB5io46EmsifsYbXfNc8ah9RBDwxIzWful_ATaedgtB6N5Er8PfiDyWbmHppLlw-tv0LCEXTZweIAiq9pLE99pyHrAZqsKMcxIX-5cQ/s800/dog%20ad%201.jpg" height="320" width="240" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj74SkjlBDFrb61M3XkSWckswPYecqKduosE_X6E2oSBALL9hCPKOYN5W5CjBtfxsrNDVZygn82RSRCbfKU6FIJmBGzY8AOo9OMf-XPa6JCxM_2bv7_cXynSudPJbC94cA74jWgTtgtw4ya/s1600/Pedigree+Biscrock+Dog+Biscuits+-+Ads.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj74SkjlBDFrb61M3XkSWckswPYecqKduosE_X6E2oSBALL9hCPKOYN5W5CjBtfxsrNDVZygn82RSRCbfKU6FIJmBGzY8AOo9OMf-XPa6JCxM_2bv7_cXynSudPJbC94cA74jWgTtgtw4ya/s1600/Pedigree+Biscrock+Dog+Biscuits+-+Ads.JPG" height="209" width="320" /></a></div>
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4.2) Next, a campaign about black glasses. Really funny.</div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1353/13539705/file/grand-optical-dog-small-98361.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1353/13539705/file/grand-optical-dog-small-98361.jpg" height="208" width="320" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1353/13539655/file/grand-optical-dog-small-33118.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1353/13539655/file/grand-optical-dog-small-33118.jpg" height="208" width="320" /></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1353/13539605/file/grand-optical-paris-hiltons-dog-original-49281.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1353/13539605/file/grand-optical-paris-hiltons-dog-original-49281.jpg" height="208" width="320" /></a></div>
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I hope you enjoyed these adverts.</div>
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See you soon!</div>
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Amanda</div>
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<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-36508759644007739462014-02-25T14:02:00.000-08:002014-02-25T14:02:23.900-08:00Apple Macintosh Creative Ads<span style="font-family: Arial, Helvetica, sans-serif;">Hi people!!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Finally I'm back!! Today I want to show you some Macintosh Advertisings that I think are very creative and interesting. I have taken them from the Youtube Channel <a href="https://www.youtube.com/user/EveryAppleAds" target="_blank">Every Apple Ads</a>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/nmwXdGm89Tk?feature=player_embedded' frameborder='0'></iframe></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="344" src="//www.youtube.com/embed/hQw3mVWXncg?list=TL6cnJtwr9C4aCuy3lEju2vYwwkQlXJHkd" width="459"></iframe></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/vINuro58nng?list=TL6cnJtwr9C4aCuy3lEju2vYwwkQlXJHkd" width="480"></iframe></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I hope you enjoy them as much as I did.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">See you all very soon!!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span></div>
Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-29631859118232895512014-02-04T04:42:00.000-08:002014-02-04T04:49:48.980-08:00Moving<div class="separator" style="clear: both; text-align: center;">
<a href="http://retiredowhat.com/wp-content/uploads/2013/08/advert_troyt-coburn-for-lee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div>
<a href="http://retiredowhat.com/wp-content/uploads/2013/08/advert_troyt-coburn-for-lee.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: Arial, Helvetica, sans-serif;">Hi people!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">I'm sorry I haven't written to you these days, but my boyfriend and I are moving to a new house and I am very busy.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">When I finish moving I will start writing again.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A creative advert I have found from Lee.</span><br />
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<a href="http://retiredowhat.com/wp-content/uploads/2013/08/advert_troyt-coburn-for-lee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></a></div>
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<a href="http://www.ibbusinessandmanagement.com/uploads/1/1/7/5/11758934/1570444_orig.jpg?262" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.ibbusinessandmanagement.com/uploads/1/1/7/5/11758934/1570444_orig.jpg?262" height="207" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-69229923553934142952014-01-29T01:16:00.000-08:002014-01-29T01:16:32.162-08:00Spanish regions Advertising<span style="font-family: Arial, Helvetica, sans-serif;">Hi people!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Today I want to show you all some advertisings from different regions of Spain.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In my country, all the regions (or probably most of them) have created their own marketing campaign to advertise their cities and their emblematic places.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Advantages:</span></h4>
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<span style="font-family: Arial, Helvetica, sans-serif;">In my opinion, creating marketing campaigns for the different regions of a country is an amazing way to sell the best they possess. Many people never know what a city has to offer until they go to visit the place.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Future:</span></h4>
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<span style="font-family: Arial, Helvetica, sans-serif;">I think that Spain should internationalise these campaigns so everybody in the whole world knows what this country has to offer to them.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Next, some of the campaigns from the Spanish regions: </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="344" src="//www.youtube.com/embed/mUiNogAcjws" width="459"></iframe>
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/FdPL6wcdukg" width="480"></iframe>
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">And My favourite ad</span><br />
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<iframe allowfullscreen="" frameborder="0" height="344" src="//www.youtube.com/embed/p4n92IjmdFk" width="459"></iframe>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">I hope you enjoyed them as much as I did.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">I'll see you soon,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span><br />
<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-31233735936221608242014-01-27T01:13:00.000-08:002014-01-27T01:20:25.127-08:00Apple Macintosh 30th Birthday<span style="font-family: Arial, Helvetica, sans-serif;">Hi people</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I want to congratulate <b>Apple</b> for it's 30th birthday celebrated some days ago.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">This amazing company never stops to innovate and surprise us with their own products which are a reference for lots of other brands. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">A way of life</span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Everyone wants to have a Mac product as it has become a style of life. It means getting into a new status. Everybody needs to buy at least one single item of the company during their lives. People wait in front of Apple Store to buy any new products when it's about to come out.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Steve Jobs</span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Apple's founder Steve Jobs has become a legend in all the world. His strengh to fight his cancer and his leadership converts him in a reference for lots of people who would like to be such an amazing entrepreneur.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In 2013, there was released a new movie about Steve Jobs' life whose actor was Ashton Kutcher.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/FrvkCS0ZGPU?feature=player_embedded' frameborder='0'></iframe></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Apple's Logotype evolution</span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Apple's logo has changed many times since the company was created. It has been adapted to modern times to show the impovement of the company throughout all these years.</span><br />
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<a href="http://thinkmarketingmagazine.com/wp-content/uploads/2012/08/History_of_Apple_Logo.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://thinkmarketingmagazine.com/wp-content/uploads/2012/08/History_of_Apple_Logo.gif" height="119" width="320" /></span></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"> <span style="font-size: xx-small;"> source: http://thinkmarketingmagazine.com</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Apple Famous advertising</span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Last, I want to remember everyone the most famous advertising of Apple. This advertising was released on 1984 and in my opinion, is one of the best adverts ever done.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/5JreOhjCJA0?feature=player_embedded' frameborder='0'></iframe></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Again, CONGRATULATIONS to <a class="g-profile" href="https://plus.google.com/112228496408143205846" target="_blank">+Apple iFans</a> for the 30th birthday with such a brilliant career and innovation.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Please, let me know what you think about Apple.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">See you soon everyone,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span><br />
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<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-48086113182347626522014-01-24T02:04:00.000-08:002014-01-24T02:16:06.584-08:00The Power of Product Placement<span style="font-family: Arial, Helvetica, sans-serif;">Hi people!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I want to talk about <b>Product Placement</b>.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Product Placement is a way of selling products and brands for example in a TV serial or a movie. It's a really good way to sell a product. People can notice them in the middle of the set and when they are being used by the actors and actresses. That's when the consumer feels the need of buying the same product. As it's told, if it appears on the TV than it's good </span><span style="font-family: Arial, Helvetica, sans-serif;">(in my opinion, this theory is not 100% correct)</span><span style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Using product placement incorrectly.</b></span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Sometimes the product placement is not well used. In some occasion the brands just appear again and again every time and everywhere. They appear in many and many programs and in lots of places of the same TV program or movie. And that's not nice as it looses credibility. And it seems like the company advertising doesn't notice that as they are not told about this mistake. And that's a shame, because probably the consumers will loose faith on it and might think that the product is not that good or that it's just publicity anyway.</span><br />
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Using product placement correctly.</span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">The proper way to use the product placement is being rational. This means putting the product or the brand in the correct moment and in the correct place. It also means not abusing of the number of times and the number of programs that it appears in as, like I've said before, it can loose all the credibility.</span><br />
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<h4>
<span style="font-family: Arial, Helvetica, sans-serif;">Conclusion.</span></h4>
<span style="font-family: Arial, Helvetica, sans-serif;">The advertiser has to analyse and decide the correct type of program a product has to appear in, and how many times it should appear. And it's not that easy, but that's what it has to be done. And the most important, the advertiser has to explain to the company what is best to do focussing on the benefits the enterprise wants to get with the product placement campaign.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Here are few product placements that have appeared in famous american movies:</span><br />
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<a href="http://www.marketing4food.com/wp-content/uploads/2012/04/terminator_2_pepsi_product_placement_13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.marketing4food.com/wp-content/uploads/2012/04/terminator_2_pepsi_product_placement_13.jpg" height="180" width="320" /></a></div>
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<a href="http://planetivy.com/wp-content/uploads/2013/04/nike_mcfly_001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://planetivy.com/wp-content/uploads/2013/04/nike_mcfly_001.jpg" height="210" width="320" /></a></div>
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<a href="http://www.cazadoresdeseries.es/wp-content/uploads/2013/01/productplacement06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.cazadoresdeseries.es/wp-content/uploads/2013/01/productplacement06.jpg" /></a></div>
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<a href="http://www.hollywoodreporter.com/sites/default/files/imagecache/thumbnail_570x321/2012/08/apple_product_placement_twlight.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.hollywoodreporter.com/sites/default/files/imagecache/thumbnail_570x321/2012/08/apple_product_placement_twlight.jpg" height="180" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">How do you think Product Placement should be used? Please, let me know what you think.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Have a good weekend everyone.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span><br />
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Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-50091271683010749742014-01-22T02:08:00.000-08:002014-01-22T02:09:47.291-08:00Selective Advertising<span style="font-family: Arial, Helvetica, sans-serif;">Hi people.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The other day I was talking to my boyfriend about advertising. As I already have written in another post, he told me <a href="http://creativesouladvertiser.blogspot.co.uk/2014/01/what-my-boyfriend-thinks-about.html" target="_blank">what he thinks about ads</a>. Today I am going to talk about how he thinks commercials should work from now on.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Selective Advertising?</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In his opinion, as he hates so much advertising, he thinks that publicities should be selective. This means that instead of watching all the commercials on the TV, people should be able to choose the kind of ads to see depending on the current needs of each person</span>.<span style="font-family: Arial, Helvetica, sans-serif;"> For example, if you want to buy a car, you can select to see only car advertisings. Or, if you want to buy a computer, you can choose ads of different brands from the computer sector.</span><br />
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Advantages of Selective Advertising</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In my opinion, this is an interesting point of view and a good idea. If we can choose the kind of advertising we are able to see, this means that every commercial seen will be completely watched by the person.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Also, the possibility of choosing the advertising means that all the companies will be able to define the target of a product even more.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Last, this also means that there is a greater possibility that the consumer buys the product. This increases the ROI of the marketing campaign. It also increases the company's benefits.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Please, let me know how you think future advertising will be.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<a href="http://elpeliblog.files.wordpress.com/2009/08/click.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://elpeliblog.files.wordpress.com/2009/08/click.jpg" height="213" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">See you soon,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-17476926627231014962014-01-20T02:19:00.000-08:002014-01-20T02:36:28.074-08:00Titanic's Marketing Campaign<span style="font-family: Arial, Helvetica, sans-serif;">Hi people!!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Yesterday I went to </span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Belfast's</b></span><span style="font-family: Arial, Helvetica, sans-serif;"><b> Titanic Museum</b>. So, I've decided that I want to talk about the ship's Marketing Campaign today.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The Titanic is amazing. Even if it's a sad story, they have created such different stories about it, that everybody loves everything related to this liner.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">There are many movies about it. And, <b>James' Cameron</b> movie about the Titanic, whose actor is Leonardo DiCaprio, has made the ship even more popular than before, helping with the liner's marketing campaign as well.</span><br />
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<a href="http://juankathemovie.webcindario.com/imagenes/titanic1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://juankathemovie.webcindario.com/imagenes/titanic1.gif" height="320" width="224" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">And now, after more than one hundred years of the Titanic Story, there is a new museum </span><span style="font-family: Arial, Helvetica, sans-serif;">in Belfast (</span><span style="font-family: Arial, Helvetica, sans-serif;">the place of Birth of this brilliant ship).</span><span style="font-family: Arial, Helvetica, sans-serif;"> This Museum was inaugurated last year, when the Titanic completed 100 years. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Here, some photos around the Titanic Marketing Campaign:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQnZPw33uCTlDNXyNJPeFvxN4g5hauADlx-nRV_-vw5Ens8DPx_nVKTEDCWWGyNQaVquftnLWw_lpxKTnD1liJkH1EDkcQFs8uHbVtcF9KPMQCIXrwuylLdhcT2h_1Gd0aDRa0YCnnfL1Y/s1600/2014-01-19+15.47.27.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQnZPw33uCTlDNXyNJPeFvxN4g5hauADlx-nRV_-vw5Ens8DPx_nVKTEDCWWGyNQaVquftnLWw_lpxKTnD1liJkH1EDkcQFs8uHbVtcF9KPMQCIXrwuylLdhcT2h_1Gd0aDRa0YCnnfL1Y/s1600/2014-01-19+15.47.27.jpg" height="240" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Photo from the Titanic Museum in Belfast</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuapk3OIswMI4lEb1be0Drmh0y8oUenTnQsK-czb0pdOsowlAZljvZkOf1L4MXOOQM9LZIbOh32eRsqMn8anHAglgNApCFX8Pc6zP-gyPKCTeCTBDBE4Z2pQ3UgI68y4YnnAuatPJfwEG1/s1600/2014-01-19+13.24.42.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuapk3OIswMI4lEb1be0Drmh0y8oUenTnQsK-czb0pdOsowlAZljvZkOf1L4MXOOQM9LZIbOh32eRsqMn8anHAglgNApCFX8Pc6zP-gyPKCTeCTBDBE4Z2pQ3UgI68y4YnnAuatPJfwEG1/s1600/2014-01-19+13.24.42.jpg" height="320" width="240" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Photo from the Titanic Museum in Belfast</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In my opinion, they have created a good marketing campaign, but there's something missing. For example, Belfast should do some other kind of Marketing to promote the fact that the Titanic was built in that city, as not many people now that at all. Maybe, they should make an international advertising of the museum so everybody gets to know it's existence.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">And that's all for today. Please, let me know what you think about the Titanic Story and all the Marketing around it.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon,</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span></div>
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<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-12603023227251321392014-01-17T02:07:00.000-08:002014-01-17T02:07:23.806-08:00Coca Cola's Marketing CampaignHi Everyone!<br />
<br />
Today I want to make a rememorandum about Coca Cola's Best Advertisings.<br />
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It is amazing how much importance does Coca-Cola give to their Marketing Strategy. This company doesn't just create advertisings. The company touches everybodies' hearts. They create emotions on the people. Real emotions. They can make you smile for a second. They can make you cry. They can make you feel what it is like to be a young person again.<br />
Some years ago, the company made such a Marketing Campaign for Christmas, that everybody was waiting for the presentation of Coca Cola's Christmas TV Advertising. This was the famous Ad:<br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/LhjrIy50hoQ?feature=player_embedded' frameborder='0'></iframe></div>
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Also, as everybody know, Coca-Cola has created Santa Clau's character as we know him today:<br />
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<a href="http://www.altonivel.com.mx/assets/images/Marketing/Publicidad/coca_cola.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.altonivel.com.mx/assets/images/Marketing/Publicidad/coca_cola.jpg" /></a></div>
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Their creativity is amazing. They do so much in people's mind with simple ideas.<br />
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Congratulations to <a class="g-profile" href="https://plus.google.com/113050383214450284645" target="_blank">+Coca-Cola</a> and their Marketing team.<br />
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Here, some creative Advertisings of Coca-Cola:<br />
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Please let me know what you think about Coca Cola's Marketing Campaign.<br />
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See you next week!!<br />
AmandaAnonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-42695926581363846082014-01-15T02:12:00.000-08:002014-01-15T02:12:28.553-08:00Interactive Advertising<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!!</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I am going to talk about interactive advertising. This is, the future of publicity.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In my opinion, interactive advertising has no borderline. Probably in the future, people will be able to personalise adverts as they want. There's no limit to imagination. Commercials have stopped of being boring and invasive and have become funnier and playful as people in the street enjoy interacting with these kind of creative ads.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Here, some example of interactive publicities</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<span style="font-family: Arial, Helvetica, sans-serif;">What do you think about these kind of adverts? Please, comment and give me your opinion.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-45637429977009546322014-01-13T01:29:00.000-08:002014-01-13T01:33:07.623-08:00Logotypes and the Creativity behind<span style="font-family: Arial, Helvetica, sans-serif;">Hi people!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I want to talk about<b> logos</b>.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">A logo is a very important part of a brand. It's the <b>Graphic Image of a company</b>, that transmits different values to the target. That's why it's so important to create a good logo. And It's not easy. Creating a logo can take time and money.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">First, the logo needs the reflect the product or service selled by a company. This means that the designer needs a briefing with all kind of information about the enterprise so that the design fits exactly the way the entrepreneur wants.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Second, choosing shapes, colours and fonts is not easy, as each of these components can transmit different information, depending on the country and the culture.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Third, It's important to create a logo that can last a long time with only few changes to adapt to new times, but always mantaining the original symbol so it can be recognized and people can remember it forever.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Fourth, it's important to know that a logo can be formed only by the name of the company, where the only important thing are the fonts and the color. This kind of logo is called "logotype". The logo created by a image without name is called "isotype". The logo formed by the name and the image is called "isologotype"</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Fifth, when a brand can be recognized only by it's isotype or it's called by the people as it was a generic name (for example "gillette" or "tampax"), then it is a successful brand. It has achieved it's maximum success.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Sixth, creating a logo means creating a corporate identity manual. It must be very specific so all the future designers of the company know exactly how to use the colors, symbols and fonts of the logo when creating stationery products, advertisings, etc.. The reason why is that in each situation, the logo needs to be in colour or in black and white ("negative colours"), needs a minimum of distance between it and the rest of the components (for example in an advertising), etc.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Im conclusion, people might think that creating a logo is easy, but it's not. It takes time, needs creativity and a lot of patience to get the exactly image needed.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Finally, I want to put some of my favourite logos:</span><br />
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<a href="http://img5.visualizeus.com/thumbs/b4/0a/michael,jackson,artists,identity,logo,music-b40ac2a8143ec44699a124c54ef454db_h.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://img5.visualizeus.com/thumbs/b4/0a/michael,jackson,artists,identity,logo,music-b40ac2a8143ec44699a124c54ef454db_h.jpg" /></span></a></div>
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<a href="http://portilloa.files.wordpress.com/2011/05/300px-starbucks_corporation_logo_2011_svg.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://portilloa.files.wordpress.com/2011/05/300px-starbucks_corporation_logo_2011_svg.png" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Please, let me know which are your prefered logos.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon all,</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span></div>
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<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-82019610523152474712014-01-09T15:58:00.003-08:002014-01-10T01:59:47.199-08:00What my boyfriend thinks about advertising<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I'm going to talk about <b>what my boyfriend thinks of advertising.</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">He doesn't like advertising. In his opinion, adverts try to sell him things that he doesn't really need, which in technical words means that he's not a commercial target (He's talking about car publicity, expensive holidays publicity, etc). Anyway, in his own words, <i><b><u>he really hates adverts</u></b></i> (any kind of advertising).</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">But this is very polemic. It's impossible not to see a single advertising that doesn't catch his attention. Nowadays, he probably would be interested in a publicity of a product sold in a cheaper store. Or probably, the kind of products he's interested in are so common that he just doesn't pay attention to their publicities (or he thinks he doesn't).</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">But the important thing is: maybe, he thinks he's not interested in these kind of products and their adverts because he's not the target. But this doesn't mean he won't be a target in the future. Maybe, when he gets older and he earns good savings, he might remember those old advertisings about products he </span><span style="font-family: Arial, Helvetica, sans-serif;">thought</span><span style="font-family: Arial, Helvetica, sans-serif;"> he would never get, and he will just buy them. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Anyway, whether is one or the other, <b>the truth is that advertising sells</b>.<b> Doesn't matter if you are the target or not. If you still aren't, doesn't mean that you can't be in the future.</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">And the truth is that advertising campaigns are a important part of the world economy as they keep the money circulating everywhere.</span><br />
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<span style="color: #6aa84f; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><u>People just can't see how important Advertisings are for their lives!</u></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-82972285381430469532014-01-07T16:03:00.001-08:002014-01-08T01:42:28.197-08:00Brilliant: Guinness Marketing Campaign<span style="font-family: Arial, Helvetica, sans-serif;">Hi people!!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I want to make a special mention to <b>Guinness Marketing Strategy</b>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I think their Marketing Strategy is brilliant.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">They have great advertisings and, it's amazing how they have created a <b>hole world </b>around Guinness as today it's not only a beer. It's a way of life. It's so important that they have created the <b>Arthur's Guinness Day</b> worldwide. They also create events for different holidays such as Halloween. For example:</span><br />
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<a href="http://www.guinness.com/ko-kr/img/event/img_lastview.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://www.guinness.com/ko-kr/img/event/img_lastview.gif" height="246" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">They have created as well, a wonderful museum in Dublin. It's very interactive and fun. I don't drink beer, but I have already been there twice, and I would love to repeat a third time. Here, a photo of the <b>Guinness Museum</b></span><br />
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<a href="http://centreoftheworld.files.wordpress.com/2010/09/dsc01287.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://centreoftheworld.files.wordpress.com/2010/09/dsc01287.jpg" height="240" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Also, they have created lots of creative products for Merchandising. Here is an example:</span><br />
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<a href="http://blog.garrettspecialties.com/images/custom-guinness-halloween-coasters.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://blog.garrettspecialties.com/images/custom-guinness-halloween-coasters.jpg" height="253" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I wish some day I could presume of making such a wonderful campaign!</span><br />
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Congratulations to <a class="g-profile" href="https://plus.google.com/112683527763932280118" target="_blank">+Arthur Guinness</a> Company and their Marketing Strategists!!</span></b><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Here, some of their advertisings and the Arthur's Guinness Day Advertising:</span><br />
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<a href="http://detabernasprofundis.files.wordpress.com/2012/07/399550_447523758614762_1530710263_n.jpg?w=500" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://detabernasprofundis.files.wordpress.com/2012/07/399550_447523758614762_1530710263_n.jpg?w=500" height="212" width="320" /></span></a></div>
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<a href="http://ecommerce.versionretro.com/WebRoot/ce_es/Shops/239367/48DE/6A32/5AEC/C69A/F1C0/3EC1/CD19/0F7A/guinness_002E_for.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://ecommerce.versionretro.com/WebRoot/ce_es/Shops/239367/48DE/6A32/5AEC/C69A/F1C0/3EC1/CD19/0F7A/guinness_002E_for.jpg" height="320" width="217" /></span></a></div>
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<a href="http://elpoderdelasideas.com/wp-content/uploads/guinness_halloween_2011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://elpoderdelasideas.com/wp-content/uploads/guinness_halloween_2011.jpg" height="192" width="320" /></span></a></div>
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<a href="http://ecommerce.versionretro.com/WebRoot/ce_es/Shops/239367/48E7/7B0F/E50E/20C6/0252/3EC1/CD18/C7DD/my_002E_coodness.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://ecommerce.versionretro.com/WebRoot/ce_es/Shops/239367/48E7/7B0F/E50E/20C6/0252/3EC1/CD18/C7DD/my_002E_coodness.jpg" height="246" width="320" /></span></a></div>
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<a href="http://www.christies.com/lotfinderimages/D54912/john_t_y_gilroy_my_goodness_my_guinness_d5491219h.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://www.christies.com/lotfinderimages/D54912/john_t_y_gilroy_my_goodness_my_guinness_d5491219h.jpg" height="112" width="320" /></span></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_293/2934055/file/guinness-halloween-small-86507.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_293/2934055/file/guinness-halloween-small-86507.jpg" height="320" width="253" /></span></a></div>
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<a href="http://files.coloribus.com/files/adsarchive/part_1258/12581255/file/guinness-april-fool-medium-54772.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://files.coloribus.com/files/adsarchive/part_1258/12581255/file/guinness-april-fool-medium-54772.jpg" height="320" width="256" /></span></a></div>
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<a href="http://artatm.com/wp-content/uploads/2010/05/Guinness_advertising_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://artatm.com/wp-content/uploads/2010/05/Guinness_advertising_1.jpg" height="320" width="256" /></span></a></div>
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<a href="http://pegaelgrito.bligoo.com/media/users/4/213930/images/public/20551/guinness.jpg?v=1286511290382" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://pegaelgrito.bligoo.com/media/users/4/213930/images/public/20551/guinness.jpg?v=1286511290382" height="320" width="269" /></span></a></div>
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<a href="http://kaplaninternational.com/blog/spa/files/2011/04/guinnes-ad-s.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://kaplaninternational.com/blog/spa/files/2011/04/guinnes-ad-s.jpg" height="159" width="320" /></span></a></div>
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<a href="http://pegaelgrito.bligoo.com/media/users/4/213930/images/public/20551/guinness2.jpg?v=1286511263224" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://pegaelgrito.bligoo.com/media/users/4/213930/images/public/20551/guinness2.jpg?v=1286511263224" height="320" width="243" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">And here, an Advertising of the Arthur's Guinness Day...</span></div>
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<a href="http://www.lillymacs.com/media/uploads/images/events/511_Arthur%20Guinness%20day%207.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://www.lillymacs.com/media/uploads/images/events/511_Arthur%20Guinness%20day%207.JPG" height="196" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk to you soon...</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-13862940227737537822014-01-05T17:12:00.001-08:002014-01-05T17:14:06.020-08:00Making fun of your competitorsHi Everyone!!<br />
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I'm back!! How did the Christmas Holidays go? I hope they were great!! :)<br />
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Today I am going to talk about those advertising where a brand compares itself with the direct competitor such as (and, between others):<br />
<ol>
<li>McDonald and Burger King</li>
<li>Coca-Cola and Pepsi</li>
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In my opinion these kind of advertisings are not a good way of advertise the company because you should not make fun of your opponent this way. It's not nice.</div>
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Here are some advertisings:</div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/MdYZPVWHrog?feature=player_embedded' frameborder='0'></iframe></div>
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<a href="http://s01.s3c.es/imag/_v0/600x374/3/5/e/cocacola-pepsi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://s01.s3c.es/imag/_v0/600x374/3/5/e/cocacola-pepsi.jpg" height="199" width="320" /></a></div>
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Well, this is my opinion. Please, let me know what you think about this kind of adverts, if you agree with me or not.</div>
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See you soon!</div>
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Amanda</div>
Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-55602183958588607562013-12-19T17:00:00.000-08:002013-12-19T17:00:48.747-08:00Creative Christmas Ads. Merry Christmas To You!!<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Today will be my last post until next year as I am going on vacations for a week. So today I just want to wish you all a Merry Christmas and a Happy New Year and all the best of luck and that your dreams cone true.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Here, some Christmas Advertisings!!</span><br />
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<a href="http://www.cuded.com/wp-content/uploads/2012/12/christmas-ads-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://www.cuded.com/wp-content/uploads/2012/12/christmas-ads-11.jpg" width="320" /></a></div>
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<a href="http://www.creativecriminals.com/images/christmasadvertisements3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="163" src="http://www.creativecriminals.com/images/christmasadvertisements3.jpg" width="320" /></a></div>
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<a href="http://www.creativecriminals.com/images/christmasadvertisements12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.creativecriminals.com/images/christmasadvertisements12.jpg" width="218" /></a></div>
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<a href="http://www.1designperday.com/wp-content/uploads/2009/12/christmasadvertisements28.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="201" src="http://www.1designperday.com/wp-content/uploads/2009/12/christmasadvertisements28.jpg" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I'll talk to you again in 2014!!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">All the best!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span><br />
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<a href="https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-prn1/28740_514872608536830_418675449_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-prn1/28740_514872608536830_418675449_n.jpg" width="223" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-74383094320655118512013-12-18T02:45:00.001-08:002013-12-18T02:45:30.331-08:00Creative Guerrilla Marketing Campaigns<span style="font-family: Arial, Helvetica, sans-serif;">Hi people! </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I have made a selection of Guerrilla Marketing that I think are Brilliant Ideas and that I want to share with you.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In my opinion, this kind of Strategy is one of the most effective as there's no better way to catch the attention of a lot of different targets in a surprising way. The creativity of a Guerrilla Marketing is amazing, and so is the impact on the consumers.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Please take a look and let me know which one you like the most.</span><br />
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<a href="http://www.labasemexico.com.mx/blog/wp-content/uploads/2013/07/McDonalds_Cossette-West_Canad%C3%A1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.labasemexico.com.mx/blog/wp-content/uploads/2013/07/McDonalds_Cossette-West_Canad%C3%A1.jpg" width="234" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk to you soon.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Best,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-89796389355364284342013-12-16T02:15:00.001-08:002013-12-16T02:15:35.712-08:00#Coca-Cola New Spot. A Hymn To Life<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone! </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Today I have brought to you the new #Coca-Cola TV Advertising. Coca-Cola is a multinational company that has always created great advertisings about hapiness and life. It's impossible not having a smile and a happiness sensation when you watch one of their Advertisings</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This concrete Advert is a hymn to life. The story's about a couple that is waiting for a new child. When the kid starts growing up, he has child attitudes that drive his parents crazy lots of times. Although, his parents still love him. In the end of the Advertising, and even with their craziness because of their child's attitude, the woman gets pregnant again. This shows the hapiness of the parents for the second time.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As I said, this Advertising is a Hymn to Life.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Congratulations to Coca-Cola for their continuos wonderful and surprising Advertisings</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">See you all very soon,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-44350941189835745452013-12-13T02:52:00.000-08:002013-12-13T02:52:05.889-08:00Advertisings that cause me rejection<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Today I am going to put a list of advertisings that I would reject both, because they are too sharp and disgusting or because they create the oposite effect in me as they were suposed to.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"> In my opinion, the advertisings above are really disgusting. They make me lose the desire to drive.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The advertising above is not just sexual, but for me it could look quite racist as well.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This Advertising is just disgusting for obvious reasons.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Please, let me know what you think about them. Do you know any other advertising that cause rejection in you? Let's sure ideas that shouldn't be accepted for advertisings.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span><br />
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<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-60597727400512902892013-12-11T03:01:00.000-08:002013-12-11T03:01:17.913-08:00Sexuality in Advertising<span style="font-family: Arial, Helvetica, sans-serif;">Morning everyone!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Today I want to talk about Sexuality and Advertising.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Sexuality has been linked to Advertising for a long time. The reason why is that sex is an important part of humans life. It can be linked to people as a biological way or an emotional way. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">But, sex and advertising is criticized as well. A lot of people think that sexual advertising can increase the gender discrimination. Also, people can relate a person in an advertising as an object. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Although woman have always been an important part of sexual advertising, nowadays, man are important as well, which equilibrates the balance of the gender discrimination.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The point is that, whether people like it or not, sex sells, and that's a fact. The problem is that people are already used to this kind of advertising, which creates a loss of effect on everybody, as long as it's a subtle sexual advert.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Do you agree with me about the fact that sex sells? Do you think we are all used to it and it doesn't make too much effect now? </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I have added some interesting adverts that I found on <a href="http://www.pinterest.com/" target="_blank">Pinterest</a>. Please, give me your opinion about this sexual adverts. Do they work?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">See you soon!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span><br />
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Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-78900631785267432542013-12-08T14:09:00.000-08:002013-12-09T00:57:17.011-08:005 Trends in the Future Advertising<span style="font-family: Arial, Helvetica, sans-serif;">Hi people.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Yesterday I read an interesting article about the <b>5 trends in the future Advertising</b>. Here is a resume about it:</span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Personalised advertising: </b>The new technologies help the enterprises to create personalised advertising depending on the needs of the consumers.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Interaction: </b>Each year there are new tenchologies that help create interactive advertising. People can interact with it in different ways: using the mobile, the body, etc.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>The most quantity of information as possible:</b> Leaf Engine is a new program that can give information about a product just by analising the sensors in the corner of a product. Also, Bidi codes are a new and simple way to give a complete information about the product.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Originality: </b>An advertising without an original idea can not have a good result as people will not notice the branch or the product. New technologies can help improve this originality.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Unusual places to make advertising:</b> You can use different places to put an advertising such as a street, a bathroom, a mirror, etc.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Please, feel free to let me know what you think about this trends.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk to you very soon,</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Source:</b> <a href="http://www.expansion.com/2013/05/31/empresas/digitech/1370001071.html?a=b78ac94ef76671f7a77fa52868d5a140&t=1386512618">http://www.expansion.com/2013/05/31/empresas/digitech/1370001071.html?a=b78ac94ef76671f7a77fa52868d5a140&t=1386512618</a></span></div>
Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-27262369536464998842013-12-06T04:45:00.000-08:002013-12-06T04:45:40.584-08:00Advertising story<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I have found an infographic about the advertising story. I hope you enjoy reading it as much as I did.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.pinterest.com/pin/12455336443316417/" target="_blank">http://www.pinterest.com/pin/12455336443316417/</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Please, let me know what you think about this inforgraphic.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk to you soon.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Best,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-42463206910878068042013-12-04T03:40:00.000-08:002013-12-04T03:40:24.310-08:00Unblock your mind!<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I am going to talk about the mental block. It's very anoying when you want to get inspired to write about something and you find nothing to talk about.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The best to do when you get blocked is to breath and take it easy and start thinking about different things to get inspired. But if you still don't get inspired, here are some tips to unlock your mind:</span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Try to relax:</b> Don't get stressed because you can't find something to talk about otherwise your stress will make the situation worst</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Take a deep breath:</b> Is the best way to avoid getting stressed</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Go for a walk:</b> Walking in a park is a great way to relax and get inspired. Sit on the grass and look to the kids around you. Walk with your dog, etc. you will feel much better when you arrive home and will be in a better situation to get inspired as well.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Go to the gym:</b> Dance, go to spinning classes, swim, etc. Making exercises is a wonderful way to forget about your worries and get some inspiration. While you are in the gym, take a look to other people making exercises. It's a good way to get inspired.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Read a book:</b> Reading is a good way to get distracted and move your mind and your imagination.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Read the newspaper:</b> Reading the newspaper is a great way to get inspiration, as you can talk about what's going on everyday in your local place and around the world or about your sector.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Listen to some music:</b> Listening to music distracts and relax your mind. Listen to songs that reflects your mood or your way of thinking. It's something you can talk about sometime.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Go out with your friends:</b> Talking to friends is a good way to get new ideas to talk about. Keep in mind your friend's opinions and write about it or give your opinion as well about what they said.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Watch a movie or a documentary:</b> Watching something on the TV or the cinema is where you can get to know new concepts and new ideas to talk about.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Be a volunteer:</b> Voluntary works are great ways to get to know new interesting people and contribute your bit to the world. You will feel proud of yourself and you might get some idea to inspire you as well.</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;">And these are all my ideas about how to unlock your mind.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Please, feel free to add your thoughts to this post as well.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk to you soon,</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span></div>
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<br />Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-55150975194443546032013-12-01T17:00:00.000-08:002013-12-01T17:00:36.343-08:00Analysing the effectiveness of the Christmas Marketing Campaign<span style="font-family: Arial, Helvetica, sans-serif;">Hello everyone!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Today I have been thinking about this year's <b>Christmas Marketing Campaign</b>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">What do you think about this? </span><span style="font-family: Arial, Helvetica, sans-serif;">Please, let me know your opinion.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">See you soon!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0tag:blogger.com,1999:blog-408507960859160670.post-34731006001408304462013-11-28T22:23:00.000-08:002013-11-28T22:23:34.448-08:00Coca Cola's Name Campaign<span style="font-family: Arial, Helvetica, sans-serif;">Hi everyone!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Yesterday I was sitting with a friend in the kitchen and he was having dinner. We were talking about advertising and he told me about<b> Coca Cola's Name Campaign</b>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">He told me that he never drinks Coke, but that time, when he saw his name on the bottle, he got excited and just bought it because he saw his name printed on a Coca Cola's Bottle. He told me as well that in that moment, he was with his bottle on the pocket always looking at it and showing to everyone.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">So my question is: What would happen if the same person saw the bottle again? Would this person buy the same bottle with the same name? Would it be effective again? In my opinion, probably the person would not buy the same bottle. He would buy a bottle with another name. Probably for a friend or family.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In the other hand, probably if he is in a rush and he sees lots of bottles of the same product, he would probably get the bottle that is got his name on it. Just get the bottle and leave as soon as possible.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">But what if the price was an issue? Would the person think about taking "his" bottle again? Or would he get a cheaper bottle first? How effective would the campaign be for the same person in a long term?</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">What do you think about it? Let me know your opinion.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.youtube.com/watch?v=1Ah_HsweyoM" target="_blank">Coca Cola's name campaign</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk to you soon!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Amanda</span>Anonymoushttp://www.blogger.com/profile/13127920659498281092noreply@blogger.com0