Rainy Advertisings

Hi people.

Today is a cloudy and rainy day here in my city (as usual in England) so I have thought about creating a post with rainy publicities. I hope you enjoy them.

As you can see, talking about rain doesn't have to be bed. Advertising take advantages of the rain to turn the idea around and make the rain "shine".

The only important thing is to use our creativity and transform a rainy day into a sunny day with our imagination.

All the creative people in the world, KEEP CREATING AND INNOVATING!!

See you all very soon!!

All the best,

Amanda

Dog Adverts

Hi people!

Like a month ago my little dog died. She was amazing. In her honor, I have thought about doing a post about dog adverts.

1) This advert smells like dog food

2) This advert makes a sound that only dogs can hear to catch their attention.

3) This is a Guerrilla Marketing about fleas in the dogs

4)Graphic adverts

4.2) Next, a campaign about black glasses. Really funny.

I hope you enjoyed these adverts.

See you soon!

Amanda

Apple Macintosh Creative Ads

Hi people!!

Finally I'm back!! Today I want to show you some Macintosh Advertisings that I think are very creative and interesting. I have taken them from the Youtube Channel Every Apple Ads.

I hope you enjoy them as much as I did.

See you all very soon!!

Amanda

Moving

Hi people!

I'm sorry I haven't written to you these days, but my boyfriend and I are moving to a new house and I am very busy.

When I finish moving I will start writing again.

A creative advert I have found from Lee.

See you soon!
Amanda

Spanish regions Advertising

Hi people!

Today I want to show you all some advertisings from different regions of Spain.

In my country, all the regions (or probably most of them) have created their own marketing campaign to advertise their cities and their emblematic places.

Advantages:

In my opinion, creating marketing campaigns for the different regions of a country is an amazing way to sell the best they possess. Many people never know what a city has to offer until they go to visit the place.

Future:

I think that Spain should internationalise these campaigns so everybody in the whole world knows what this country has to offer to them.

Next, some of the campaigns from the Spanish regions: 





And My favourite ad



I hope you enjoyed them as much as I did.

I'll see you soon,
Amanda

Apple Macintosh 30th Birthday

Hi people

Today I want to congratulate Apple for it's 30th birthday celebrated some days ago.

This amazing company never stops to innovate and surprise us with their own products which are a reference for lots of other brands. 

A way of life

Everyone wants to have a Mac product as it has become a style of life. It means getting into a new status. Everybody needs to buy at least one single item of the company during their lives. People wait in front of Apple Store to buy any new products when it's about to come out.

Steve Jobs

Apple's founder Steve Jobs has become a legend in all the world. His strengh to fight his cancer and his leadership converts him in a reference for lots of people who would like to be such an amazing entrepreneur.

In 2013, there was released a new movie about Steve Jobs' life whose actor was Ashton Kutcher.

Apple's Logotype evolution

Apple's logo has changed many times since the company was created. It has been adapted to modern times to show the impovement of the company throughout all these years.

                                          source: http://thinkmarketingmagazine.com

Apple Famous advertising

Last, I want to remember everyone the most famous advertising of Apple. This advertising was released on 1984 and in my opinion, is one of the best adverts ever done.

Again, CONGRATULATIONS to +Apple iFans for the 30th birthday with such a brilliant career and innovation.

Please, let me know what you think about Apple.

See you soon everyone,
Amanda

The Power of Product Placement

Hi people!

Today I want to talk about Product Placement.

Product Placement is a way of selling products and brands for example in a TV serial or a movie. It's a really good way to sell a product. People can notice them in the middle of the set and when they are being used by the actors and actresses. That's when the consumer feels the need of buying the same product. As it's told, if it appears on the TV than it's good (in my opinion, this theory is not 100% correct).

Using product placement incorrectly.

Sometimes the product placement is not well used. In some occasion the brands just appear again and again every time and everywhere. They appear in many and many programs and in lots of places of the same TV program or movie. And that's not nice as it looses credibility. And it seems like the company advertising doesn't notice that as they are not told about this mistake. And that's a shame, because probably the consumers will loose faith on it and might think that the product is not that good or that it's just publicity anyway.

Using product placement correctly.

The proper way to use the product placement is being rational. This means putting the product or the brand in the correct moment and in the correct place. It also means not abusing of the number of times and the number of programs that it appears in as, like I've said before, it can loose all the credibility.

Conclusion.

The advertiser has to analyse and decide the correct type of program a product has to appear in, and how many times it should appear. And it's not that easy, but that's what it has to be done. And the most important, the advertiser has to explain to the company what is best to do focussing on the benefits the enterprise wants to get with the product placement campaign.

Here are few product placements that have appeared in famous american movies:

How do you think Product Placement should be used? Please, let me know what you think.

Have a good weekend everyone.
Amanda