Apple Macintosh 30th Birthday

Hi people

Today I want to congratulate Apple for it's 30th birthday celebrated some days ago.

This amazing company never stops to innovate and surprise us with their own products which are a reference for lots of other brands. 

A way of life

Everyone wants to have a Mac product as it has become a style of life. It means getting into a new status. Everybody needs to buy at least one single item of the company during their lives. People wait in front of Apple Store to buy any new products when it's about to come out.

Steve Jobs

Apple's founder Steve Jobs has become a legend in all the world. His strengh to fight his cancer and his leadership converts him in a reference for lots of people who would like to be such an amazing entrepreneur.

In 2013, there was released a new movie about Steve Jobs' life whose actor was Ashton Kutcher.

Apple's Logotype evolution

Apple's logo has changed many times since the company was created. It has been adapted to modern times to show the impovement of the company throughout all these years.

                                          source: http://thinkmarketingmagazine.com

Apple Famous advertising

Last, I want to remember everyone the most famous advertising of Apple. This advertising was released on 1984 and in my opinion, is one of the best adverts ever done.

Again, CONGRATULATIONS to +Apple iFans for the 30th birthday with such a brilliant career and innovation.

Please, let me know what you think about Apple.

See you soon everyone,
Amanda

Logotypes and the Creativity behind

Hi people!

Today I want to talk about logos.

A logo is a very important part of a brand. It's the Graphic Image of a company, that transmits different values to the target. That's why it's so important to create a good logo. And It's not easy. Creating a logo can take time and money.

First, the logo needs the reflect the product or service selled by a company. This means that the designer needs a briefing with all kind of information about the enterprise so that the design fits exactly the way the entrepreneur wants.

Second, choosing shapes, colours and fonts is not easy, as each of these components can transmit different information, depending on the country and the culture.

Third, It's important to create a logo that can last a long time with only few changes to adapt to new times, but always mantaining the original symbol so it can be recognized and people can remember it forever.

Fourth, it's important to know that a logo can be formed only by the name of the company, where the only important thing are the fonts and the color. This kind of logo is called "logotype". The logo created by a image without name is called "isotype". The logo formed by the name and the image is called "isologotype"

Fifth, when a brand can be recognized only by it's isotype or it's called by the people as it was a generic name (for example "gillette" or "tampax"), then it is a successful brand. It has achieved it's maximum success.

Sixth, creating a logo means creating a corporate identity manual. It must be very specific so all the future designers of the company know exactly how to use the colors, symbols and fonts of the logo when creating stationery products, advertisings, etc.. The reason why is that in each situation, the logo needs to be in colour or in black and white ("negative colours"), needs a minimum of distance between it and the rest of the components (for example in an advertising), etc.

Im conclusion, people might think that creating a logo is easy, but it's not. It takes time, needs creativity and a lot of patience to get the exactly image needed.

Finally, I want to put some of my favourite logos:

Please, let me know which are your prefered logos.

See you soon all,

Amanda