lunes, 13 de enero de 2014

Logotypes and the Creativity behind

Hi people!

Today I want to talk about logos.

A logo is a very important part of a brand. It's the Graphic Image of a company, that transmits different values to the target. That's why it's so important to create a good logo. And It's not easy. Creating a logo can take time and money.

First, the logo needs the reflect the product or service selled by a company. This means that the designer needs a briefing with all kind of information about the enterprise so that the design fits exactly the way the entrepreneur wants.

Second, choosing shapes, colours and fonts is not easy, as each of these components can transmit different information, depending on the country and the culture.

Third, It's important to create a logo that can last a long time with only few changes to adapt to new times, but always mantaining the original symbol so it can be recognized and people can remember it forever.

Fourth, it's important to know that a logo can be formed only by the name of the company, where the only important thing are the fonts and the color. This kind of logo is called "logotype". The logo created by a image without name is called "isotype". The logo formed by the name and the image is called "isologotype"

Fifth, when a brand can be recognized only by it's isotype or it's called by the people as it was a generic name (for example "gillette" or "tampax"), then it is a successful brand. It has achieved it's maximum success.

Sixth, creating a logo means creating a corporate identity manual. It must be very specific so all the future designers of the company know exactly how to use the colors, symbols and fonts of the logo when creating stationery products, advertisings, etc.. The reason why is that in each situation, the logo needs to be in colour or in black and white ("negative colours"), needs a minimum of distance between it and the rest of the components (for example in an advertising), etc.

Im conclusion, people might think that creating a logo is easy, but it's not. It takes time, needs creativity and a lot of patience to get the exactly image needed.

Finally, I want to put some of my favourite logos:

Please, let me know which are your prefered logos.

See you soon all,

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