lunes, 25 de noviembre de 2013

Create a Marketing Campaign to sell the Recycling Concept

Hi everyone!

Today I'm going to talk about how to sell the Recycling Concept.

First of all, let's define the idea of Recycle: The definition of Recycling in Wikipedia is:  
Recycling is a process to change materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to plastic production. So, It's important to remember that recycling is an Action. It envolves people positive actitud towards the environment.

Taking this into account, let's establish steps to sell the recycling concept:
  1. Define the target: It's important to know who you are going to sell the advertising to. In my opinion, the target to this kind of advertising would be men and women between 10 to 60 years old
  2. Start your campaign: I believe that this kind of campaign can be advertised in lots of medias such as TV, Radio, Internet, Newspaper and Magazines. Also, there can be done Guerrilla Marketing Campaigns that can be very interesting for the Recycling Idea, and that can create emotion on the target.
    • It's important to reach young people as well with the campaign as they have to take care of the future world
  3. Create a Social Media Campaign: Create Games about recycling for Facebook. There can be a huge amount of interesting games for young people who are always on Facebook
  4. Create a contest: You can create a contest of drawing, poetry, video, graphic design, etc., that can be uploaded to youtube and that can become viral videos.
  5. Create a Blog: Create a Blog about the idea of recycling and how important it is for the environment. Also, explain the different ways of recycling, share videos of how to recycle, etc. 
  6. Follow the results of the campaign: If necessary, make the campaign longer as the idea of recycling must keep always in our minds.
And, as far as I believe, thats all a publicist has to do to create a good marketing campaign to sell the idea of Recycling.

Please, feel free to share your thoughts and complete with more ideas to make a better marketing campaign for recycling.

Talk to you soon!

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