Create a Marketing Campaign to sell the Recycling Concept

Hi everyone!

Today I'm going to talk about how to sell the Recycling Concept.


First of all, let's define the idea of Recycle: The definition of Recycling in Wikipedia is:  

Recycling is a process to change materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to plastic production. So, It's important to remember that recycling is an Action. It envolves people positive actitud towards the environment.

Taking this into account, let's establish steps to sell the recycling concept:

1. Define the target: It's important to know who you are going to sell the advertising to. In my opinion, the target to this kind of advertising would be men and women between 10 to 60 years old
2. Start your campaign: I believe that this kind of campaign can be advertised in lots of medias such as TV, Radio, Internet, Newspaper and Magazines. Also, there can be done Guerrilla Marketing Campaigns that can be very interesting for the Recycling Idea, and that can create emotion on the target.
• It's important to reach young people as well with the campaign as they have to take care of the future world
3. Create a Social Media Campaign: Create Games about recycling for Facebook. There can be a huge amount of interesting games for young people who are always on Facebook
4. Create a contest: You can create a contest of drawing, poetry, video, graphic design, etc., that can be uploaded to youtube and that can become viral videos.
5. Create a Blog: Create a Blog about the idea of recycling and how important it is for the environment. Also, explain the different ways of recycling, share videos of how to recycle, etc. 
6. Follow the results of the campaign: If necessary, make the campaign longer as the idea of recycling must keep always in our minds.

And, as far as I believe, thats all a publicist has to do to create a good marketing campaign to sell the idea of Recycling.

Please, feel free to share your thoughts and complete with more ideas to make a better marketing campaign for recycling.

Talk to you soon!

Best,

Amanda

WebRep

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How to sell yourself to get a job

Hi everyone!!

Today I'm going to talk about how to sell yourself to get a good job.

• First have a splendid CV. It has to be well organized and have all the information about each job you've done in your life (Even if it were volunteer jobs. They count a lot as well because you are helping the community, and that's important for everyone). 

If you are an Advertiser or a Graphic Designer, go farther and be creative with your CV. In Deviantart (http://www.deviantart.com/?q=cv) you can find lots of creative CVs for your inspiration.

• Have a great webpage. It's where people can read who you are and what you do, as well as all your services and products you sell. It's also a way for people to contact you in case they are interested in you. Never forget to put your email on your webpage and/or a contact formulary.

• Have Social Media Accounts. There are many social medias where you can sell yourself and your products or services. Before opening any account in these Social Medias, just make a research about which Social Media does your target use. You don't have to be in all of them, just in the ones your target are in.

          Some of the important Social Media nowadays are:

• Facebook: Used to have contact with family and friends. Also, you can create a fan page of your company or yourself as a entrepreneur
• Twitter: Used to talk about news of the world, or little comments (maximum 140 characters) about what you think in a momment of time (you can see what other people are doing or think as well)
• LinkedIn: Profesional Social Media to create Networking
• Google Plus: Professional Social Media to create Networking, or to create a personal account as well

• Create a Video Curriculum. It's a new way to resume a CV of two pages in a few time. It shouldn't take more than 1 minute as the HR person can contact you to get more information about yourself.

If you want to be more creative than just talking to a camera to sell yourself, make very creative VideoCV with a professional software. There are many free softwares to download from internet and that can give you new ideas. I like the stop motion. I think you can create wonderful videos with it that can be funny and professional at the same  time. This is an example of a Creative CV Video: 
https://www.youtube.com/watch?v=YOKYsddbxBQ

• Write a Blog: This is a way for people to realise how much you know about your sector and to show the world your writing style. To make publicity about your blog, just put it's URL on your CV and Social Medias, as well as make comments on other people's blogs, so you can chat with them and they will get to know your site.

I hope this post inspires you and that you add some more ideas of how you sell yourself to get a job.

See you all very soon.

Thanks for reading me!!

Best,

Amanda

How to Advertise A Famous Wedding

Good morning everyone!

Today I've a got a wedding of some friends so I have thought about talking of How a Publicist can Advertise a Wedding.

Imagine you are going to advertise a wedding of a rich and famous couple that have just got engaged. They would love everybody to know that they are going to get married. Weather it is because they want everybody to know they are getting married, or because they want their fans to come to their big day, just follow these steps for a great announcement of your client's wedding 

(NOTE: they don't have to be famous and rich. ;) Depending on this, the publicist has to choose where and how to advertise the wedding):

1. When engaged, advertise their wedding in the local and national newspaper (only local newspaper if they are not rich and famous): Go to a local and a national newspaper or gossip magazines and let them know that the famous couple are engaged so everybody knows about the big event.  
2. Interview the couple: Famous couple always like to be interviewed when a big event is coming soon in their lives. Sell an interview of them and their wedding plans to a gossip magazines. Women love to know what's happening with the famous people of the world! (or not so famous people as well).
3. Go to the local and national radio and TV to announce the engagement and the wedding day of your client in daily programs: Even if it's expensive, everybody  wants to know how did this situation come and, when and where the wedding is going to be.
4. Announce the engagement in the Social Media such as Facebook and Twitter: Let everybody know that they are engaged and their wedding day so people can know when will be the great event. 
5. Create a blog: A blog is a good way to tell people that a couple is going to get married in the near future. Create a blog like a "Diary of a Wedding Plan", where the couple (not the publicist) will tell other people all the steps they are taking to prepare their wedding, and all their sensations and emotions everyday until the great day.
6. Create a Group or an Event on Facebook to announce the engagement and the wedding day: It's a way of letting people know that they are in love and that one of their best days of life is about to come. And It's a way to control all the guests that are coming as well.
7. The day before the Wedding, just make a big announcement of the event that is about to come in a few hours: So, everybody that is not invited can congratulate them for the big day anyway.

And that's what a Publicist has to think about to advertise a wedding of a famous (or quite famous) couple.

Please, add any other idea of how to advertise a wedding in the comments so we can share ideas.

I'll see you all very soon!

Amanda