Analysing the effectiveness of the Christmas Marketing Campaign

Hello everyone!

Today I have been thinking about this year's Christmas Marketing Campaign.

The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.

But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.

So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.

What do you think about this? Please, let me know your opinion.

See you soon!
Amanda