What my boyfriend thinks about advertising

Hi everyone!

Today I'm going to talk about what my boyfriend thinks of advertising.

He doesn't like advertising. In his opinion, adverts try to sell him things that he doesn't really need, which in technical words means that he's not a commercial target  (He's talking about car publicity, expensive holidays publicity, etc). Anyway, in his own words, he really hates adverts (any kind of advertising).

But this is very polemic. It's impossible not to see a single advertising that doesn't catch his attention. Nowadays, he probably would be interested in a publicity of a product sold in a cheaper store. Or probably, the kind of products he's interested in are so common that he just doesn't pay attention to their publicities (or he thinks he doesn't). 

But the important thing is: maybe, he thinks he's not interested in these kind of products and their adverts because he's not the target. But this doesn't mean he won't be a target in the future. Maybe, when he gets older and he earns good savings, he might remember those old advertisings about products he thought he would never get, and he will just buy them. 

Anyway, whether is one or the other, the truth is that advertising sells. Doesn't matter if you are the target or not. If you still aren't, doesn't mean that you can't be in the future.

And the truth is that advertising campaigns are a important part of the world economy as they keep the money circulating everywhere.

People just can't see how important Advertisings are for their lives!

See you soon!
Amanda

Brilliant: Guinness Marketing Campaign

Hi people!!

Today I want to make a special mention to Guinness Marketing Strategy.

I think their Marketing Strategy is brilliant.

They have great advertisings and, it's amazing how they have created a hole world around Guinness as today it's not only a beer. It's a way of life. It's so important that they have created the Arthur's Guinness Day worldwide. They also create events for different holidays such as Halloween. For example:

They have created as well, a wonderful museum in Dublin. It's very interactive and fun. I don't drink beer, but I have already been there twice, and I would love to repeat a third time. Here, a photo of the Guinness Museum

Also, they have created lots of creative products for Merchandising. Here is an example:

I wish some day I could presume of making such a wonderful campaign!

Congratulations to +Arthur Guinness Company and their Marketing Strategists!!

Here, some of their advertisings and the Arthur's Guinness Day Advertising:

And here, an Advertising of the Arthur's Guinness Day...

Talk to you soon...
Amanda

Making fun of your competitors

Hi Everyone!!

I'm back!! How did the Christmas Holidays go? I hope they were great!! :)

Today I am going to talk about those advertising where a brand compares itself with the direct competitor such as (and, between others):

1. McDonald and Burger King
2. Coca-Cola and Pepsi

In my opinion these kind of advertisings are not a good way of advertise the company because you should not make fun of your opponent this way. It's not nice.

Here are some advertisings:

Well, this is my opinion. Please, let me know what you think about this kind of adverts, if you agree with me or not.

See you soon!

Amanda

Creative Christmas Ads. Merry Christmas To You!!

Hi everyone!

Today will be my last post until next year as I am going on vacations for a week. So today I just want to wish you all a Merry Christmas and a Happy New Year and all the best of luck and that your dreams cone true.

Here, some Christmas Advertisings!!

I'll talk to you again in 2014!!

All the best!
Amanda

#Coca-Cola New Spot. A Hymn To Life

Hi everyone! 

Today I have brought to you the new #Coca-Cola TV Advertising. Coca-Cola is a multinational company that has always created great advertisings about hapiness and life. It's impossible not having a smile and a happiness sensation when you watch one of their Advertisings

This concrete Advert is a hymn to life. The story's about a couple that is waiting for a new child. When the kid starts growing up, he has child attitudes that drive his parents crazy lots of times. Although, his parents still love him. In the end of the Advertising, and even with their craziness because of their child's attitude, the woman gets pregnant again. This shows the hapiness of the parents for the second time.

As I said, this Advertising is a Hymn to Life.

Congratulations to Coca-Cola for their continuos wonderful and surprising Advertisings

See you all very soon,
Amanda

Advertisings that cause me rejection

Hi everyone!

Today I am going to put a list of advertisings that I would reject both, because they are too sharp and disgusting or because they create the oposite effect in me as they were suposed to.

 In my opinion, the advertisings above are really disgusting. They make me lose the desire to drive.

The advertising above is not just sexual, but for me it could look quite racist as well.

This Advertising is just disgusting for obvious reasons.

Please, let me know what you think about them. Do you know any other advertising that cause rejection in you? Let's sure ideas that shouldn't be accepted for advertisings.

See you soon,
Amanda

Sexuality in Advertising

Morning everyone!

Today I want to talk about Sexuality and Advertising.

Sexuality has been linked to Advertising for a long time. The reason why is that sex is an important part of humans life. It can be linked to people as a biological way or an emotional way. 

But, sex and advertising is criticized as well. A lot of people think that sexual advertising can increase the gender discrimination. Also, people can relate a person in an advertising as an object. 

Although woman have always been an important part of sexual advertising, nowadays, man are important as well, which equilibrates the balance of the gender discrimination.

The point is that, whether people like it or not, sex sells, and that's a fact. The problem is that people are already used to this kind of advertising, which creates a loss of effect on everybody, as long as it's a subtle sexual advert.

Do you agree with me about the fact that sex sells? Do you think we are all used to it and it doesn't make too much effect now? 

I have added some interesting adverts that I found on Pinterest. Please, give me your opinion about this sexual adverts. Do they work?

See you soon!
Amanda

5 Trends in the Future Advertising

Hi people.

Yesterday I read an interesting article about the 5 trends in the future Advertising. Here is a resume about it:

1. Personalised advertising: The new technologies help the enterprises to create personalised advertising depending on the needs of the consumers.
2. Interaction: Each year there are new tenchologies that help create interactive advertising. People can interact with it in different ways: using the mobile, the body, etc.
3. The most quantity of information as possible: Leaf Engine is a new program that can give information about a product just by analising the sensors in the corner of a product. Also, Bidi codes are a new and simple way to give a complete information about the product.
4. Originality: An advertising without an original idea can not have a good result as people will not notice the branch or the product. New technologies can help improve this originality.
5. Unusual places to make advertising: You can use different places to put an advertising such as a street, a bathroom, a mirror, etc.

Please, feel free to let me know what you think about this trends.

Talk to you very soon,

Amanda

Source: http://www.expansion.com/2013/05/31/empresas/digitech/1370001071.html?a=b78ac94ef76671f7a77fa52868d5a140&t=1386512618

Advertising story

Hi everyone!

Today I have found an infographic about the advertising story. I hope you enjoy reading it as much as I did.


http://www.pinterest.com/pin/12455336443316417/

Please, let me know what you think about this inforgraphic.

Talk to you soon.
Best,
Amanda

Analysing the effectiveness of the Christmas Marketing Campaign

Hello everyone!

Today I have been thinking about this year's Christmas Marketing Campaign.

The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.

But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.

So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.

What do you think about this? Please, let me know your opinion.

See you soon!
Amanda

How to be a good Publicist

Good Morning everyone!

As my passion is Advertisement, today I'm going to talk about how to be a good Advertising agent as It's important to know how to create the best ads for our clients. Never forget that being a publicist is about having passion for what you do, so you can give the best of you on your job

And now, my opinion about the characteristics of a good and professional publicist:

• First, make a good research of the Advertiser's market: Their clients' needs, the uses of their products and the targets characteristics. 

• Create a brainstorming session with your team to get creative ideas of advertisement. Remember not to judge what your members have to say as everybody is free to give their idea to the rest of the team.

• Make a good structure of the advertisings. Doesn't matter if it is a graphic advertising, or a TV or Radio ad, always try to create mystery so the consumer doesn't know until the end who is the advertiser. And remember, put more information does not necessarily mean a better ad

• The objective of creating a different advertisement campaign is to make a big impact on the customers

• Today customers can get information about a company and their products on internet. So don't lie to them as they will lose faith in the enterprise that you work with.

• Try the new ways of advertisement. Use internet technology to create advertisings. They cost less than other kind of media, can be much more effective, and you advertisers will thank you for the wonderful job and ROI.

• Use the Social Media to achieve a higher number of clients for the enterprise. Creating a Social Media for your client means being sure of updating them constantly. It's also important to hear what other people have to say about the company or their products (good or bad opinions), so the advertiser can get a better image and fix the problems with their customers.

• Never forget to do the pretest and the post test of the ads to make a better advertisement depending on the results you get.

If you have something more to add, please make a coment as I think It's important to keep brainstorming about how can we be a better publicist.

All the best and see you soon,

Amanda