Yesterday I read an interesting article about the 5 trends in the future Advertising. Here is a resume about it:
- Personalised advertising: The new technologies help the enterprises to create personalised advertising depending on the needs of the consumers.
- Interaction: Each year there are new tenchologies that help create interactive advertising. People can interact with it in different ways: using the mobile, the body, etc.
- The most quantity of information as possible: Leaf Engine is a new program that can give information about a product just by analising the sensors in the corner of a product. Also, Bidi codes are a new and simple way to give a complete information about the product.
- Originality: An advertising without an original idea can not have a good result as people will not notice the branch or the product. New technologies can help improve this originality.
- Unusual places to make advertising: You can use different places to put an advertising such as a street, a bathroom, a mirror, etc.
Please, feel free to let me know what you think about this trends.
Talk to you very soon,
Amanda
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