jueves, 19 de diciembre de 2013

Creative Christmas Ads. Merry Christmas To You!!

Hi everyone!

Today will be my last post until next year as I am going on vacations for a week. So today I just want to wish you all a Merry Christmas and a Happy New Year and all the best of luck and that your dreams cone true.

Here, some Christmas Advertisings!!

I'll talk to you again in 2014!!

All the best!

miércoles, 18 de diciembre de 2013

Creative Guerrilla Marketing Campaigns

Hi people! 

Today I have made a selection of Guerrilla Marketing that I think are Brilliant Ideas and that I want to share with you.

In my opinion, this kind of Strategy is one of the most effective as there's no better way to catch the attention of a lot of different targets in a surprising way. The creativity of a Guerrilla Marketing is amazing, and so is the impact on the consumers.

Please take a look and let me know which one you like the most.

Talk to you soon.

lunes, 16 de diciembre de 2013

#Coca-Cola New Spot. A Hymn To Life

Hi everyone! 

Today I have brought to you the new #Coca-Cola TV Advertising. Coca-Cola is a multinational company that has always created great advertisings about hapiness and life. It's impossible not having a smile and a happiness sensation when you watch one of their Advertisings

This concrete Advert is a hymn to life. The story's about a couple that is waiting for a new child. When the kid starts growing up, he has child attitudes that drive his parents crazy lots of times. Although, his parents still love him. In the end of the Advertising, and even with their craziness because of their child's attitude, the woman gets pregnant again. This shows the hapiness of the parents for the second time.

As I said, this Advertising is a Hymn to Life.

Congratulations to Coca-Cola for their continuos wonderful and surprising Advertisings

See you all very soon,

viernes, 13 de diciembre de 2013

Advertisings that cause me rejection

Hi everyone!

Today I am going to put a list of advertisings that I would reject both, because they are too sharp and disgusting or because they create the oposite effect in me as they were suposed to.

 In my opinion, the advertisings above are really disgusting. They make me lose the desire to drive.

The advertising above is not just sexual, but for me it could look quite racist as well.

This Advertising is just disgusting for obvious reasons.

Please, let me know what you think about them. Do you know any other advertising that cause rejection in you? Let's sure ideas that shouldn't be accepted for advertisings.

See you soon,

miércoles, 11 de diciembre de 2013

Sexuality in Advertising

Morning everyone!

Today I want to talk about Sexuality and Advertising.

Sexuality has been linked to Advertising for a long time. The reason why is that sex is an important part of humans life. It can be linked to people as a biological way or an emotional way. 

But, sex and advertising is criticized as well. A lot of people think that sexual advertising can increase the gender discrimination. Also, people can relate a person in an advertising as an object. 

Although woman have always been an important part of sexual advertising, nowadays, man are important as well, which equilibrates the balance of the gender discrimination.

The point is that, whether people like it or not, sex sells, and that's a fact. The problem is that people are already used to this kind of advertising, which creates a loss of effect on everybody, as long as it's a subtle sexual advert.

Do you agree with me about the fact that sex sells? Do you think we are all used to it and it doesn't make too much effect now? 

I have added some interesting adverts that I found on Pinterest. Please, give me your opinion about this sexual adverts. Do they work?

See you soon!

domingo, 8 de diciembre de 2013

5 Trends in the Future Advertising

Hi people.

Yesterday I read an interesting article about the 5 trends in the future Advertising. Here is a resume about it:

  1. Personalised advertising: The new technologies help the enterprises to create personalised advertising depending on the needs of the consumers.
  2. Interaction: Each year there are new tenchologies that help create interactive advertising. People can interact with it in different ways: using the mobile, the body, etc.
  3. The most quantity of information as possible: Leaf Engine is a new program that can give information about a product just by analising the sensors in the corner of a product. Also, Bidi codes are a new and simple way to give a complete information about the product.
  4. Originality: An advertising without an original idea can not have a good result as people will not notice the branch or the product. New technologies can help improve this originality.
  5. Unusual places to make advertising: You can use different places to put an advertising such as a street, a bathroom, a mirror, etc.

Please, feel free to let me know what you think about this trends.

Talk to you very soon,

viernes, 6 de diciembre de 2013

Advertising story

Hi everyone!

Today I have found an infographic about the advertising story. I hope you enjoy reading it as much as I did.


Please, let me know what you think about this inforgraphic.

Talk to you soon.

miércoles, 4 de diciembre de 2013

Unblock your mind!

Hi everyone!

Today I am going to talk about the mental block. It's very anoying when you want to get inspired to write about something and you find nothing to talk about.

The best to do when you get blocked is to breath and take it easy and start thinking about different things to get inspired. But if you still don't get inspired, here are some tips to unlock your mind:

  • Try to relax: Don't get stressed because you can't find something to talk about otherwise your stress will make the situation worst
  • Take a deep breath: Is the best way to avoid getting stressed
  • Go for a walk: Walking in a park is a great way to relax and get inspired. Sit on the grass and look to the kids around you. Walk with your dog, etc. you will feel much better when you arrive home and will be in a better situation to get inspired as well.
  • Go to the gym: Dance, go to spinning classes, swim, etc. Making exercises is a wonderful way to forget about your worries and get some inspiration. While you are in the gym, take a look to other people making exercises. It's a good way to get inspired.
  • Read a book: Reading is a good way to get distracted and move your mind and your imagination.
  • Read the newspaper: Reading the newspaper is a great way to get inspiration, as you can talk about what's going on everyday in your local place and around the world or about your sector.
  • Listen to some music: Listening to music distracts and relax your mind. Listen to songs that reflects your mood or your way of thinking. It's something you can talk about sometime.
  • Go out with your friends: Talking to friends is a good way to get new ideas to talk about. Keep in mind your friend's opinions and write about it or give your opinion as well about what they said.
  • Watch a movie or a documentary: Watching something on the TV or the cinema is where you can get to know new concepts and new ideas to talk about.
  • Be a volunteer: Voluntary works are great ways to get to know new interesting people and contribute your bit to the world. You will feel proud of yourself and you might get some idea to inspire you as well.

And these are all my ideas about how to unlock your mind.

Please, feel free to add your thoughts to this post as well.

Talk to you soon,

domingo, 1 de diciembre de 2013

Analysing the effectiveness of the Christmas Marketing Campaign

Hello everyone!

Today I have been thinking about this year's Christmas Marketing Campaign.

The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.

But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.

So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.

What do you think about this? Please, let me know your opinion.

See you soon!