Hello everyone!
Today I have been thinking about this year's Christmas Marketing Campaign.
The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.
But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.
So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.
What do you think about this? Please, let me know your opinion.
See you soon!
Amanda
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domingo, 1 de diciembre de 2013
jueves, 28 de noviembre de 2013
Coca Cola's Name Campaign
Hi everyone!
Yesterday I was sitting with a friend in the kitchen and he was having dinner. We were talking about advertising and he told me about Coca Cola's Name Campaign.
He told me that he never drinks Coke, but that time, when he saw his name on the bottle, he got excited and just bought it because he saw his name printed on a Coca Cola's Bottle. He told me as well that in that moment, he was with his bottle on the pocket always looking at it and showing to everyone.
So my question is: What would happen if the same person saw the bottle again? Would this person buy the same bottle with the same name? Would it be effective again? In my opinion, probably the person would not buy the same bottle. He would buy a bottle with another name. Probably for a friend or family.
In the other hand, probably if he is in a rush and he sees lots of bottles of the same product, he would probably get the bottle that is got his name on it. Just get the bottle and leave as soon as possible.
But what if the price was an issue? Would the person think about taking "his" bottle again? Or would he get a cheaper bottle first? How effective would the campaign be for the same person in a long term?
What do you think about it? Let me know your opinion.
Coca Cola's name campaign
Talk to you soon!
Amanda
Yesterday I was sitting with a friend in the kitchen and he was having dinner. We were talking about advertising and he told me about Coca Cola's Name Campaign.
He told me that he never drinks Coke, but that time, when he saw his name on the bottle, he got excited and just bought it because he saw his name printed on a Coca Cola's Bottle. He told me as well that in that moment, he was with his bottle on the pocket always looking at it and showing to everyone.
So my question is: What would happen if the same person saw the bottle again? Would this person buy the same bottle with the same name? Would it be effective again? In my opinion, probably the person would not buy the same bottle. He would buy a bottle with another name. Probably for a friend or family.
In the other hand, probably if he is in a rush and he sees lots of bottles of the same product, he would probably get the bottle that is got his name on it. Just get the bottle and leave as soon as possible.
But what if the price was an issue? Would the person think about taking "his" bottle again? Or would he get a cheaper bottle first? How effective would the campaign be for the same person in a long term?
What do you think about it? Let me know your opinion.
Coca Cola's name campaign
Talk to you soon!
Amanda
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