Titanic's Marketing Campaign

Hi people!!

Yesterday I went to Belfast's Titanic Museum. So, I've decided that I want to talk about the ship's Marketing Campaign today.

The Titanic is amazing. Even if it's a sad story, they have created such different stories about it, that everybody loves everything related to this liner.

There are many movies about it. And, James' Cameron movie about the Titanic, whose actor is Leonardo DiCaprio, has made the ship even more popular than before, helping with the liner's marketing campaign as well.

And now, after more than one hundred years of the Titanic Story, there is a new museum in Belfast (the place of Birth of this brilliant ship). This Museum was inaugurated last year, when the Titanic completed 100 years. 

Here, some photos around the Titanic Marketing Campaign:

Photo from the Titanic Museum in Belfast

Photo from the Titanic Museum in Belfast

In my opinion, they have created a good marketing campaign, but there's something missing.  For example, Belfast should do some other kind of Marketing to promote the fact that the Titanic was built in that city, as not many people now that at all. Maybe, they should make an international advertising of the museum so everybody gets to know it's existence.

And that's all for today. Please, let me know what you think about the Titanic Story and all the Marketing around it.

See you soon,

Amanda

Coca Cola's Marketing Campaign

Hi Everyone!

Today I want to make a rememorandum about Coca Cola's Best Advertisings.

It is amazing how much importance does Coca-Cola give to their Marketing Strategy. This company doesn't just create advertisings. The company touches everybodies' hearts. They create emotions on the people. Real emotions. They can make you smile for a second. They can make you cry. They can make you feel what it is like to be a young person again.
Some years ago, the company made such a Marketing Campaign for Christmas, that everybody was waiting for the presentation of Coca Cola's Christmas TV Advertising. This was the famous Ad:

Also, as everybody know, Coca-Cola has created Santa Clau's character as we know him today:

Their creativity is amazing. They do so much in people's mind with simple ideas.

Congratulations to +Coca-Cola and their Marketing team.

Here, some creative Advertisings of Coca-Cola:

Please let me know what you think about Coca Cola's Marketing Campaign.

See you next week!!
Amanda

Brilliant: Guinness Marketing Campaign

Hi people!!

Today I want to make a special mention to Guinness Marketing Strategy.

I think their Marketing Strategy is brilliant.

They have great advertisings and, it's amazing how they have created a hole world around Guinness as today it's not only a beer. It's a way of life. It's so important that they have created the Arthur's Guinness Day worldwide. They also create events for different holidays such as Halloween. For example:

They have created as well, a wonderful museum in Dublin. It's very interactive and fun. I don't drink beer, but I have already been there twice, and I would love to repeat a third time. Here, a photo of the Guinness Museum

Also, they have created lots of creative products for Merchandising. Here is an example:

I wish some day I could presume of making such a wonderful campaign!

Congratulations to +Arthur Guinness Company and their Marketing Strategists!!

Here, some of their advertisings and the Arthur's Guinness Day Advertising:

And here, an Advertising of the Arthur's Guinness Day...

Talk to you soon...
Amanda

Analysing the effectiveness of the Christmas Marketing Campaign

Hello everyone!

Today I have been thinking about this year's Christmas Marketing Campaign.

The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.

But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.

So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.

What do you think about this? Please, let me know your opinion.

See you soon!
Amanda

Create a Marketing Campaign to sell the Recycling Concept

Hi everyone!

Today I'm going to talk about how to sell the Recycling Concept.


First of all, let's define the idea of Recycle: The definition of Recycling in Wikipedia is:  

Recycling is a process to change materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to plastic production. So, It's important to remember that recycling is an Action. It envolves people positive actitud towards the environment.

Taking this into account, let's establish steps to sell the recycling concept:

1. Define the target: It's important to know who you are going to sell the advertising to. In my opinion, the target to this kind of advertising would be men and women between 10 to 60 years old
2. Start your campaign: I believe that this kind of campaign can be advertised in lots of medias such as TV, Radio, Internet, Newspaper and Magazines. Also, there can be done Guerrilla Marketing Campaigns that can be very interesting for the Recycling Idea, and that can create emotion on the target.
• It's important to reach young people as well with the campaign as they have to take care of the future world
3. Create a Social Media Campaign: Create Games about recycling for Facebook. There can be a huge amount of interesting games for young people who are always on Facebook
4. Create a contest: You can create a contest of drawing, poetry, video, graphic design, etc., that can be uploaded to youtube and that can become viral videos.
5. Create a Blog: Create a Blog about the idea of recycling and how important it is for the environment. Also, explain the different ways of recycling, share videos of how to recycle, etc. 
6. Follow the results of the campaign: If necessary, make the campaign longer as the idea of recycling must keep always in our minds.

And, as far as I believe, thats all a publicist has to do to create a good marketing campaign to sell the idea of Recycling.

Please, feel free to share your thoughts and complete with more ideas to make a better marketing campaign for recycling.

Talk to you soon!

Best,

Amanda

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