Analysing the effectiveness of the Christmas Marketing Campaign

Hello everyone!

Today I have been thinking about this year's Christmas Marketing Campaign.

The Christmas Campaign is starting sooner each time (this year, It started in October, before Halloween!), and I wonder if it is really worth starting the campaign so soon as, on one hand, starting the campaign earlier can be positive to sell the idea of the product in the customer's minds.

But, on the other hand, it could be a waste of money as maybe the people don't really start buying the presents until the end of December. The reason why I'm telling this is the crisis. The truth is that even if a campaign starts earlier, if a person has no money to live, and probably won't receive an extra money until the end of December, possibly this person won't be able to buy presents for the family until the days before Christmas.

So we, advertisers, should really think about how would be the best Marketing Strategy for the Christmas, as the ROI of the campaign can be not as good as it should taking into account the crisis of the world.

What do you think about this? Please, let me know your opinion.

See you soon!
Amanda

Create a Marketing Campaign to sell the Recycling Concept

Hi everyone!

Today I'm going to talk about how to sell the Recycling Concept.


First of all, let's define the idea of Recycle: The definition of Recycling in Wikipedia is:  

Recycling is a process to change materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to plastic production. So, It's important to remember that recycling is an Action. It envolves people positive actitud towards the environment.

Taking this into account, let's establish steps to sell the recycling concept:

1. Define the target: It's important to know who you are going to sell the advertising to. In my opinion, the target to this kind of advertising would be men and women between 10 to 60 years old
2. Start your campaign: I believe that this kind of campaign can be advertised in lots of medias such as TV, Radio, Internet, Newspaper and Magazines. Also, there can be done Guerrilla Marketing Campaigns that can be very interesting for the Recycling Idea, and that can create emotion on the target.
• It's important to reach young people as well with the campaign as they have to take care of the future world
3. Create a Social Media Campaign: Create Games about recycling for Facebook. There can be a huge amount of interesting games for young people who are always on Facebook
4. Create a contest: You can create a contest of drawing, poetry, video, graphic design, etc., that can be uploaded to youtube and that can become viral videos.
5. Create a Blog: Create a Blog about the idea of recycling and how important it is for the environment. Also, explain the different ways of recycling, share videos of how to recycle, etc. 
6. Follow the results of the campaign: If necessary, make the campaign longer as the idea of recycling must keep always in our minds.

And, as far as I believe, thats all a publicist has to do to create a good marketing campaign to sell the idea of Recycling.

Please, feel free to share your thoughts and complete with more ideas to make a better marketing campaign for recycling.

Talk to you soon!

Best,

Amanda

WebRep

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How to sell yourself to get a job

Hi everyone!!

Today I'm going to talk about how to sell yourself to get a good job.

• First have a splendid CV. It has to be well organized and have all the information about each job you've done in your life (Even if it were volunteer jobs. They count a lot as well because you are helping the community, and that's important for everyone). 

If you are an Advertiser or a Graphic Designer, go farther and be creative with your CV. In Deviantart (http://www.deviantart.com/?q=cv) you can find lots of creative CVs for your inspiration.

• Have a great webpage. It's where people can read who you are and what you do, as well as all your services and products you sell. It's also a way for people to contact you in case they are interested in you. Never forget to put your email on your webpage and/or a contact formulary.

• Have Social Media Accounts. There are many social medias where you can sell yourself and your products or services. Before opening any account in these Social Medias, just make a research about which Social Media does your target use. You don't have to be in all of them, just in the ones your target are in.

          Some of the important Social Media nowadays are:

• Facebook: Used to have contact with family and friends. Also, you can create a fan page of your company or yourself as a entrepreneur
• Twitter: Used to talk about news of the world, or little comments (maximum 140 characters) about what you think in a momment of time (you can see what other people are doing or think as well)
• LinkedIn: Profesional Social Media to create Networking
• Google Plus: Professional Social Media to create Networking, or to create a personal account as well

• Create a Video Curriculum. It's a new way to resume a CV of two pages in a few time. It shouldn't take more than 1 minute as the HR person can contact you to get more information about yourself.

If you want to be more creative than just talking to a camera to sell yourself, make very creative VideoCV with a professional software. There are many free softwares to download from internet and that can give you new ideas. I like the stop motion. I think you can create wonderful videos with it that can be funny and professional at the same  time. This is an example of a Creative CV Video: 
https://www.youtube.com/watch?v=YOKYsddbxBQ

• Write a Blog: This is a way for people to realise how much you know about your sector and to show the world your writing style. To make publicity about your blog, just put it's URL on your CV and Social Medias, as well as make comments on other people's blogs, so you can chat with them and they will get to know your site.

I hope this post inspires you and that you add some more ideas of how you sell yourself to get a job.

See you all very soon.

Thanks for reading me!!

Best,

Amanda

How to be a good Publicist

Good Morning everyone!

As my passion is Advertisement, today I'm going to talk about how to be a good Advertising agent as It's important to know how to create the best ads for our clients. Never forget that being a publicist is about having passion for what you do, so you can give the best of you on your job

And now, my opinion about the characteristics of a good and professional publicist:

• First, make a good research of the Advertiser's market: Their clients' needs, the uses of their products and the targets characteristics. 

• Create a brainstorming session with your team to get creative ideas of advertisement. Remember not to judge what your members have to say as everybody is free to give their idea to the rest of the team.

• Make a good structure of the advertisings. Doesn't matter if it is a graphic advertising, or a TV or Radio ad, always try to create mystery so the consumer doesn't know until the end who is the advertiser. And remember, put more information does not necessarily mean a better ad

• The objective of creating a different advertisement campaign is to make a big impact on the customers

• Today customers can get information about a company and their products on internet. So don't lie to them as they will lose faith in the enterprise that you work with.

• Try the new ways of advertisement. Use internet technology to create advertisings. They cost less than other kind of media, can be much more effective, and you advertisers will thank you for the wonderful job and ROI.

• Use the Social Media to achieve a higher number of clients for the enterprise. Creating a Social Media for your client means being sure of updating them constantly. It's also important to hear what other people have to say about the company or their products (good or bad opinions), so the advertiser can get a better image and fix the problems with their customers.

• Never forget to do the pretest and the post test of the ads to make a better advertisement depending on the results you get.

If you have something more to add, please make a coment as I think It's important to keep brainstorming about how can we be a better publicist.

All the best and see you soon,

Amanda