lunes, 11 de noviembre de 2013

How to be a good Publicist

Good Morning everyone!

As my passion is Advertisement, today I'm going to talk about how to be a good Advertising agent as It's important to know how to create the best ads for our clients. Never forget that being a publicist is about having passion for what you do, so you can give the best of you on your job

And now, my opinion about the characteristics of a good and professional publicist:

  • First, make a good research of the Advertiser's market: Their clients' needs, the uses of their products and the targets characteristics. 
  • Create a brainstorming session with your team to get creative ideas of advertisement. Remember not to judge what your members have to say as everybody is free to give their idea to the rest of the team.
  • Make a good structure of the advertisings. Doesn't matter if it is a graphic advertising, or a TV or Radio ad, always try to create mystery so the consumer doesn't know until the end who is the advertiser. And remember, put more information does not necessarily mean a better ad
  • The objective of creating a different advertisement campaign is to make a big impact on the customers
  • Today customers can get information about a company and their products on internet. So don't lie to them as they will lose faith in the enterprise that you work with.
  • Try the new ways of advertisement. Use internet technology to create advertisings. They cost less than other kind of media, can be much more effective, and you advertisers will thank you for the wonderful job and ROI.
  • Use the Social Media to achieve a higher number of clients for the enterprise. Creating a Social Media for your client means being sure of updating them constantly. It's also important to hear what other people have to say about the company or their products (good or bad opinions), so the advertiser can get a better image and fix the problems with their customers.
  • Never forget to do the pretest and the post test of the ads to make a better advertisement depending on the results you get.

If you have something more to add, please make a coment as I think It's important to keep brainstorming about how can we be a better publicist.

All the best and see you soon,

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