Unblock your mind!

Hi everyone!

Today I am going to talk about the mental block. It's very anoying when you want to get inspired to write about something and you find nothing to talk about.

The best to do when you get blocked is to breath and take it easy and start thinking about different things to get inspired. But if you still don't get inspired, here are some tips to unlock your mind:

• Try to relax: Don't get stressed because you can't find something to talk about otherwise your stress will make the situation worst
• Take a deep breath: Is the best way to avoid getting stressed
• Go for a walk: Walking in a park is a great way to relax and get inspired. Sit on the grass and look to the kids around you. Walk with your dog, etc. you will feel much better when you arrive home and will be in a better situation to get inspired as well.
• Go to the gym: Dance, go to spinning classes, swim, etc. Making exercises is a wonderful way to forget about your worries and get some inspiration. While you are in the gym, take a look to other people making exercises. It's a good way to get inspired.
• Read a book: Reading is a good way to get distracted and move your mind and your imagination.
• Read the newspaper: Reading the newspaper is a great way to get inspiration, as you can talk about what's going on everyday in your local place and around the world or about your sector.
• Listen to some music: Listening to music distracts and relax your mind. Listen to songs that reflects your mood or your way of thinking. It's something you can talk about sometime.
• Go out with your friends: Talking to friends is a good way to get new ideas to talk about. Keep in mind your friend's opinions and write about it or give your opinion as well about what they said.
• Watch a movie or a documentary: Watching something on the TV or the cinema is where you can get to know new concepts and new ideas to talk about.
• Be a volunteer: Voluntary works are great ways to get to know new interesting people and contribute your bit to the world. You will feel proud of yourself and you might get some idea to inspire you as well.

And these are all my ideas about how to unlock your mind.

Please, feel free to add your thoughts to this post as well.

Talk to you soon,

Amanda

Create a Marketing Campaign to sell the Recycling Concept

Hi everyone!

Today I'm going to talk about how to sell the Recycling Concept.


First of all, let's define the idea of Recycle: The definition of Recycling in Wikipedia is:  

Recycling is a process to change materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to plastic production. So, It's important to remember that recycling is an Action. It envolves people positive actitud towards the environment.

Taking this into account, let's establish steps to sell the recycling concept:

1. Define the target: It's important to know who you are going to sell the advertising to. In my opinion, the target to this kind of advertising would be men and women between 10 to 60 years old
2. Start your campaign: I believe that this kind of campaign can be advertised in lots of medias such as TV, Radio, Internet, Newspaper and Magazines. Also, there can be done Guerrilla Marketing Campaigns that can be very interesting for the Recycling Idea, and that can create emotion on the target.
• It's important to reach young people as well with the campaign as they have to take care of the future world
3. Create a Social Media Campaign: Create Games about recycling for Facebook. There can be a huge amount of interesting games for young people who are always on Facebook
4. Create a contest: You can create a contest of drawing, poetry, video, graphic design, etc., that can be uploaded to youtube and that can become viral videos.
5. Create a Blog: Create a Blog about the idea of recycling and how important it is for the environment. Also, explain the different ways of recycling, share videos of how to recycle, etc. 
6. Follow the results of the campaign: If necessary, make the campaign longer as the idea of recycling must keep always in our minds.

And, as far as I believe, thats all a publicist has to do to create a good marketing campaign to sell the idea of Recycling.

Please, feel free to share your thoughts and complete with more ideas to make a better marketing campaign for recycling.

Talk to you soon!

Best,

Amanda

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How to Advertise A Famous Wedding

Good morning everyone!

Today I've a got a wedding of some friends so I have thought about talking of How a Publicist can Advertise a Wedding.

Imagine you are going to advertise a wedding of a rich and famous couple that have just got engaged. They would love everybody to know that they are going to get married. Weather it is because they want everybody to know they are getting married, or because they want their fans to come to their big day, just follow these steps for a great announcement of your client's wedding 

(NOTE: they don't have to be famous and rich. ;) Depending on this, the publicist has to choose where and how to advertise the wedding):

1. When engaged, advertise their wedding in the local and national newspaper (only local newspaper if they are not rich and famous): Go to a local and a national newspaper or gossip magazines and let them know that the famous couple are engaged so everybody knows about the big event.  
2. Interview the couple: Famous couple always like to be interviewed when a big event is coming soon in their lives. Sell an interview of them and their wedding plans to a gossip magazines. Women love to know what's happening with the famous people of the world! (or not so famous people as well).
3. Go to the local and national radio and TV to announce the engagement and the wedding day of your client in daily programs: Even if it's expensive, everybody  wants to know how did this situation come and, when and where the wedding is going to be.
4. Announce the engagement in the Social Media such as Facebook and Twitter: Let everybody know that they are engaged and their wedding day so people can know when will be the great event. 
5. Create a blog: A blog is a good way to tell people that a couple is going to get married in the near future. Create a blog like a "Diary of a Wedding Plan", where the couple (not the publicist) will tell other people all the steps they are taking to prepare their wedding, and all their sensations and emotions everyday until the great day.
6. Create a Group or an Event on Facebook to announce the engagement and the wedding day: It's a way of letting people know that they are in love and that one of their best days of life is about to come. And It's a way to control all the guests that are coming as well.
7. The day before the Wedding, just make a big announcement of the event that is about to come in a few hours: So, everybody that is not invited can congratulate them for the big day anyway.

And that's what a Publicist has to think about to advertise a wedding of a famous (or quite famous) couple.

Please, add any other idea of how to advertise a wedding in the comments so we can share ideas.

I'll see you all very soon!

Amanda