The other day I was talking to my boyfriend about advertising. As I already have written in another post, he told me what he thinks about ads. Today I am going to talk about how he thinks commercials should work from now on.
In his opinion, as he hates so much advertising, he thinks that publicities should be selective. This means that instead of watching all the commercials on the TV, people should be able to choose the kind of ads to see depending on the current needs of each person. For example, if you want to buy a car, you can select to see only car advertisings. Or, if you want to buy a computer, you can choose ads of different brands from the computer sector.
Advantages of Selective Advertising
In my opinion, this is an interesting point of view and a good idea. If we can choose the kind of advertising we are able to see, this means that every commercial seen will be completely watched by the person.
Also, the possibility of choosing the advertising means that all the companies will be able to define the target of a product even more.
Last, this also means that there is a greater possibility that the consumer buys the product. This increases the ROI of the marketing campaign. It also increases the company's benefits.
Please, let me know how you think future advertising will be.
See you soon,