Titanic's Marketing Campaign

Hi people!!

Yesterday I went to Belfast's Titanic Museum. So, I've decided that I want to talk about the ship's Marketing Campaign today.

The Titanic is amazing. Even if it's a sad story, they have created such different stories about it, that everybody loves everything related to this liner.

There are many movies about it. And, James' Cameron movie about the Titanic, whose actor is Leonardo DiCaprio, has made the ship even more popular than before, helping with the liner's marketing campaign as well.

And now, after more than one hundred years of the Titanic Story, there is a new museum in Belfast (the place of Birth of this brilliant ship). This Museum was inaugurated last year, when the Titanic completed 100 years. 

Here, some photos around the Titanic Marketing Campaign:

Photo from the Titanic Museum in Belfast

Photo from the Titanic Museum in Belfast

In my opinion, they have created a good marketing campaign, but there's something missing.  For example, Belfast should do some other kind of Marketing to promote the fact that the Titanic was built in that city, as not many people now that at all. Maybe, they should make an international advertising of the museum so everybody gets to know it's existence.

And that's all for today. Please, let me know what you think about the Titanic Story and all the Marketing around it.

See you soon,

Amanda

Coca Cola's Marketing Campaign

Hi Everyone!

Today I want to make a rememorandum about Coca Cola's Best Advertisings.

It is amazing how much importance does Coca-Cola give to their Marketing Strategy. This company doesn't just create advertisings. The company touches everybodies' hearts. They create emotions on the people. Real emotions. They can make you smile for a second. They can make you cry. They can make you feel what it is like to be a young person again.
Some years ago, the company made such a Marketing Campaign for Christmas, that everybody was waiting for the presentation of Coca Cola's Christmas TV Advertising. This was the famous Ad:

Also, as everybody know, Coca-Cola has created Santa Clau's character as we know him today:

Their creativity is amazing. They do so much in people's mind with simple ideas.

Congratulations to +Coca-Cola and their Marketing team.

Here, some creative Advertisings of Coca-Cola:

Please let me know what you think about Coca Cola's Marketing Campaign.

See you next week!!
Amanda

Interactive Advertising

Hi everyone!!

Today I am going to talk about interactive advertising. This is, the future of publicity.

In my opinion, interactive advertising has no borderline. Probably in the future, people will be able to personalise adverts as they want. There's no limit to imagination. Commercials have stopped of being boring and invasive and have become funnier and playful as people in the street enjoy interacting with these kind of creative ads.

Here, some example of interactive publicities

What do you think about these kind of adverts? Please, comment and give me your opinion.

See you soon!
Amanda

Logotypes and the Creativity behind

Hi people!

Today I want to talk about logos.

A logo is a very important part of a brand. It's the Graphic Image of a company, that transmits different values to the target. That's why it's so important to create a good logo. And It's not easy. Creating a logo can take time and money.

First, the logo needs the reflect the product or service selled by a company. This means that the designer needs a briefing with all kind of information about the enterprise so that the design fits exactly the way the entrepreneur wants.

Second, choosing shapes, colours and fonts is not easy, as each of these components can transmit different information, depending on the country and the culture.

Third, It's important to create a logo that can last a long time with only few changes to adapt to new times, but always mantaining the original symbol so it can be recognized and people can remember it forever.

Fourth, it's important to know that a logo can be formed only by the name of the company, where the only important thing are the fonts and the color. This kind of logo is called "logotype". The logo created by a image without name is called "isotype". The logo formed by the name and the image is called "isologotype"

Fifth, when a brand can be recognized only by it's isotype or it's called by the people as it was a generic name (for example "gillette" or "tampax"), then it is a successful brand. It has achieved it's maximum success.

Sixth, creating a logo means creating a corporate identity manual. It must be very specific so all the future designers of the company know exactly how to use the colors, symbols and fonts of the logo when creating stationery products, advertisings, etc.. The reason why is that in each situation, the logo needs to be in colour or in black and white ("negative colours"), needs a minimum of distance between it and the rest of the components (for example in an advertising), etc.

Im conclusion, people might think that creating a logo is easy, but it's not. It takes time, needs creativity and a lot of patience to get the exactly image needed.

Finally, I want to put some of my favourite logos:

Please, let me know which are your prefered logos.

See you soon all,

Amanda

What my boyfriend thinks about advertising

Hi everyone!

Today I'm going to talk about what my boyfriend thinks of advertising.

He doesn't like advertising. In his opinion, adverts try to sell him things that he doesn't really need, which in technical words means that he's not a commercial target  (He's talking about car publicity, expensive holidays publicity, etc). Anyway, in his own words, he really hates adverts (any kind of advertising).

But this is very polemic. It's impossible not to see a single advertising that doesn't catch his attention. Nowadays, he probably would be interested in a publicity of a product sold in a cheaper store. Or probably, the kind of products he's interested in are so common that he just doesn't pay attention to their publicities (or he thinks he doesn't). 

But the important thing is: maybe, he thinks he's not interested in these kind of products and their adverts because he's not the target. But this doesn't mean he won't be a target in the future. Maybe, when he gets older and he earns good savings, he might remember those old advertisings about products he thought he would never get, and he will just buy them. 

Anyway, whether is one or the other, the truth is that advertising sells. Doesn't matter if you are the target or not. If you still aren't, doesn't mean that you can't be in the future.

And the truth is that advertising campaigns are a important part of the world economy as they keep the money circulating everywhere.

People just can't see how important Advertisings are for their lives!

See you soon!
Amanda

Brilliant: Guinness Marketing Campaign

Hi people!!

Today I want to make a special mention to Guinness Marketing Strategy.

I think their Marketing Strategy is brilliant.

They have great advertisings and, it's amazing how they have created a hole world around Guinness as today it's not only a beer. It's a way of life. It's so important that they have created the Arthur's Guinness Day worldwide. They also create events for different holidays such as Halloween. For example:

They have created as well, a wonderful museum in Dublin. It's very interactive and fun. I don't drink beer, but I have already been there twice, and I would love to repeat a third time. Here, a photo of the Guinness Museum

Also, they have created lots of creative products for Merchandising. Here is an example:

I wish some day I could presume of making such a wonderful campaign!

Congratulations to +Arthur Guinness Company and their Marketing Strategists!!

Here, some of their advertisings and the Arthur's Guinness Day Advertising:

And here, an Advertising of the Arthur's Guinness Day...

Talk to you soon...
Amanda

Making fun of your competitors

Hi Everyone!!

I'm back!! How did the Christmas Holidays go? I hope they were great!! :)

Today I am going to talk about those advertising where a brand compares itself with the direct competitor such as (and, between others):

1. McDonald and Burger King
2. Coca-Cola and Pepsi

In my opinion these kind of advertisings are not a good way of advertise the company because you should not make fun of your opponent this way. It's not nice.

Here are some advertisings:

Well, this is my opinion. Please, let me know what you think about this kind of adverts, if you agree with me or not.

See you soon!

Amanda